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Compliment traditional aesthetic services with quick and easy add-on treatments. By doing this, you can show your clients new treatments they might not have experienced before - all while adding a few extra bucks to your day's progress. Below are a few examples for you to try in your practice!
Bosses and/or supervisors do not want to be babysitters, referees, or counselors. Bosses have their own job to do and want employees to do their job so the bosses can get their own work done. If you are an employee, it can be helpful to put yourself in your supervisor's shoes and think about how you, as your boss, would want you, as the employee,…
Are you experiencing growth or is your practice or spa maintaining an internal status quo that actually puts it at risk for extinction? By expanding your menu of services, you can stay competitive – and even take a lucrative step ahead of the pack. According to the 2008 Global Spa Summit in New York, "The global spa economy is estimated to be over $250 billion."…
It is no secret that winter's colder temperatures and dreary days can affect our moods. You have probably heard the term "the winter blahs" and maybe you are experiencing them right now. On the other hand, maybe what you are feeling is not actually connected to the weather at all. Maybe it is something that statistics say affects 77 percent of working Americans at one…
Communication is essential in all aspects of life, whether interaction is achieved through words, writing, or actions. Without effective communication there can be no mutual understanding between individuals, exchange of information, nor expression of true feelings thoughts or ideas. It is so often taken for granted that when we speak to others what we say is actually perceived in the manner in which we meant…
The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers is critical. After all, the name will be the first things consumers see on a shelf, a website, or marketing materials. A well thought out name may even make it easier for search engines to…
Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink of an eye if you do not pay enough attention to the people that put you there – your customers. Good customer…
Okay, we all know the basic rules of sanitation. We know the difference between diplococci and spirochetes. We know that we are supposed to use spatulas. We know that we are supposed to use quaternary ammonia to sanitize reusable implements. Aestheticians perform personal care services on live human skin. It is imperative that all therapists practice aseptic technique, and there really is no excuse or…
Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to…
If ever there was a difficult decision for the aesthetician or spa owner to make, it is in choosing professional and retail products for treatments and home care. Just look in any spa or skin care trade publication (even this one!) and the number of available lines in just one issue alone is daunting – and confusing! So many things to consider: price, packaging, training,…
There's nothing nicer for a customer or employees than visiting a new spa. Everything about it says "new". It's exciting. There is shiny new equipment that works. Freshly painted walls and new floor coverings. Unstained linens and robes. Its clean and neat with everything in place. But just like people, spas age. And many times as spa owners or managers the daily tasks of running…
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there…
How is today's consumer defined? They are educated, experienced, confident and affluent – yet cost-conscious and increasingly multicultural. They are concerned about social and environmental issues and want to know that the companies they do business with are concerned as well. They also want to know that the companies that they do business with really care about who they are and their specific needs. According…
In an ever changing profession, each day brings a new type of product, service, and treatment protocol. Body services have grown with increasing popularity, and not just for simple relaxation purposes, but for overall health and wellness benefits as well. Body services include: Wraps for detoxification, firming, and toning; Exfoliation; Cellulite reduction; Skin smoothing and softening; Scrubs; salts, sugars, loofahs, brushes, and shells; and massages - generally limited in the aesthetics…
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their…
While in school most aesthetic and massage students learn to lose their inhibition of seeing other people’s bodies. They soon realize that clients come in all shapes, sizes, and ages. There is no doubt that there has to be some nudity with certain services such as a body wrap, massage, and bikini waxing. Even the most modest student understands that it is a necessity to…
My journey as a solo aesthetician began four and a half years ago. That time in my career was both scary and exciting. I thought long and hard before I made the leap of faith. However, I felt I wan ready. I look back on it now and realize how naïve I was. I have learned a lot along the way. I made a lot…
Keeping employees happy and productive is no easy task. Either their grout is dirty, their kids are colicky, they missed their morning coffee, or the day just isn’t going their way. However, a spa is sacred space. Unhappy employees make for unhappy clients. This develops into a long term recipe of financial disaster. But don’t lose hope. With a few simple dink dinks to your…
For some time now, the hype in consumer beauty and health magazines has been the medical spa. For seasoned aestheticians and physicians, this concept is nothing new. Unfortunately, what these magazines are not telling consumers is that the term “medical spa” is highly unregulated and there is a great deal of false advertising. Many viable MediSpa’s are not receiving the credibility they so deserve, as…
The advent of medical spas has brought forth new issues related to risk management and insurance in general. The usual suspects include property and liability coverage, with the added wrinkle of professional liability or “malpractice” coverage. Further, no two medical spas seem to be quite the same—as such, each spa will need a customized insurance program to ensure that all exposures have been properly covered.Insuring…
This article will address the development of a man’s coordination of awareness regarding good skin care and the origins of their belief systems. These systems of accumulated experiences, whether internal or external, support or deter a man’s ability to research, seek out, purchase, utilize, and explore advancements that will improve their visual appearance by engaging in a regimen of consistent proper skin care. So as…
Many of us dream of writing a book and getting it published. For most, the dream stops there. The process of writing, researching, waiting, and hopefully getting published, is a daunting feat that usually scares us off without even trying. If this is your dream, keep reading. The entire process is a long and emotional one, but with some guidance and perseverance, anything can be…
As a professional aesthetician, you may think your main focus is on providing the best skin care services for your clients. Yet the fact is the more often you see those clients, the better their skin care program will be. In addition to better results in a shorter time for your clients’ skin care regimen, your business will thrive with a committed and loyal client…
The world of skin care is an ever-evolving market with the latest and greatest ingredients continually being touted by countless individuals and media outlets. While organic and natural formulas are growing in popularity (I know I like it when I can recognize and pronounce all the ingredients on the labels of my skin care items), there will always be customers looking for the newest chemical…
One of the most interesting ways of ascertaining the value of a promotional gift is by thinking about all of those promotional gifts that you yourself have received. Can you remember the name of the company that presented you with the promotional items? Did you tell your friends and relative about the promotional gift that you received? These are some of the questions that will…
Every spa has them — those treatment products and gift items that seemed like such a good idea when you added them to your inventory. Trouble is they’re sticking around like in-laws that have overstayed their welcome. It’s costing you money to keep them hanging around… money you need. Not to mention the space they take up that you’d like to dedicate to something more…
Last Saturday evening, dressed up to the nines and head held high, I went out for dinner with my friends in a trendy part of Vancouver, and didn’t get noticed once. I was elated. Yes, I was happy not to be glanced at, stared at, or leered at, because that is my every day reality as a facial burn survivor, and for once, I got…
Our field is evolving beyond just beauty. Realizing that body, mind, and spirit work together; traditional beauty treatments are now being combined with health and wellness, alternative therapies, and cutting edge technologies for looking and feeling younger. Everyone is jumping on our bandwagon. Combining the Green and Wellness trends in your practice allows you to stay ahead of the curve to provide clients with one-of-a-kind…
You’ve just returned home from an aesthetic trade show and you cannot get that Turbo-Firmo-Sculptolator 500™ machine off your mind. The demonstration proved the skin lifting and tightening results promised by the device’s makers, at a mere $8,000 with easy lease-to-own payments… how could you go wrong with this purchase? Imagine your clients’ delight when they see your dazzling new equipment and quickly they’ll sign…
Spas are relaxing, pampering and non-invasive places of retreat from daily life, right? Although partly true, thinking this may limit the possibilities available. Of course we do not need to go to the other extreme, deliberately causing pain and trauma. Yet we can balance the treatment mix to include more treatment modalities in capturing a wider client and/or treatment base. Spa service is well founded…
If you own a business, you may have noticed that the marketplace is starting to feel more than a little crowded. With an economy that is still less-than-stellar, it is more saturated than ever with businesses vying for the attention of customers and potential customers. In fact, your own mailbox and inbox are probably full of ads, coupons, and marketing messages trying to win your…
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients…
The holidays are once again upon us! With this time of year comes a lot of hustle and bustle, list making and gift buying – and a lot of sales opportunities for you and/or your staff. One of the most common of these, of course, is that of gift certificates. But even though the sales of these handy stocking stuffers are pretty much a given,…
The lightbulb. Bubble wrap. The Post-It. The iPod. The Snuggie. Facebook. Twitter. These inventions, products, and businesses all started with an idea. An idea that to anyone other than its creator(s) may have seemed like an insane thing to invest much time, money, or effort in bringing to fruition. But for the masterminds behind these great ideas, the risk paid off and so too can…
Our human skin is a marvel of evolution. And remarkably, much of its physiology and function even today remains a mystery which continues to be revealed. Which is why we all love working in skin therapy, right? Just when you thought you knew it all, up pops some newly discovered cell-capability, or ingredient breakthrough. For example, only recently have scientists uncovered the intimate connection between…
Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our…
Sterilization, aseptic techniques, good hygiene, and disinfection methods are essential for every health and personal care practice. Esthetics is no exception. You will learn techniques for disinfecting many salon implements, as well as the importance of aseptic techniques. You will learn to protect yourself and your clients from exposure to pathogenic organisms. Germs are microorganisms that literally cover almost every surface, including the skin of…
If you are like most of the business owners I have talked to over the years, you might be thinking, “If they are complaining about my service or product, they must not like what we do. Why would they be my best customers?” You are partially right. There will always be a small percentage of your customers who are simply complaining for less than altruistic…
A thriving practice consists of a strong base of clients who receive your services regularly, as well as a steady stream of new clients. Unfortunately, many practitioners become so focused on efforts to attract new clients that they overlook simple ways to enhance client retention. It is easy to understand how this can happen—new clients are vital to growing a business. However, this is only…
Stop doing. Now. Yes, you heard me, stop doing whatever it is you are doing right now (except, of course, reading). Whatever you are doing, is completely, patently useless, unless you are wholly, completely present - in this moment - right now. I would like you to trust me and take a leap into the unknown for just a few minutes, with the possibility that…
There are many luxury treatments that we can discuss, but I would like to address the issue of acne, and with it, your youngest clients. Why? It is vitally important that our children receive the help they need through diet, education, and emotional support in order to overcome difficulties associated with acne, and the confidence issues that it brings. By giving your best efforts and…
More than any other profession the field of aesthetics captures what it is to be beautiful.  Being an aesthetician is like living a fantasy in the adult work world. Above all other occupations, it stands alone because it is the only professional arena where if you have the right look, personality, talent and brains you can enter center stage and still be in true character.…
Skin health is a highly competitive industry. Long-term success, however, can come from low-cost investments in yourself that have high impact. Education is something that can never be taken from you and can make you more effective in your career. You can gain knowledge in formal channels offering degrees, certification, or recognition. Acquiring certification in various aspects of the industry will give your practice what…

Post It, Tweet that, Friend Me

Written by Lake Louise
If you’re anything like me, you’ve been wondering, “What’s all this fuss about Twitter and Facebook? I do not get it. Why would anyone care about what I’m thinking or doing?” Well, I finally took the leap and journeyed into this cyberworld to find out what all this fuss was about and how I could become involved. I am pleased to report that it has…
As the spa, beauty, and aesthetics business becomes more sophisticated – and advertises more services that purport to retard the aging process, overcome damage to the skin and promote greater health through the wonders of modern chemistry, natural products or spa-based treatments – it is useful to have a basic understanding of the potential legal ramifications of offering these services and products in a spa…
Have you ever asked your clients what it is that keeps them purchasing their favorite skin care product? Do so and you will hear everything from “It reduces the fine lines on my face” to “It feels great on my skin” and “I love the smell.” These answers, and others, speak to the art that is skin care product formulation. Through a delicate balance of…
It is always nice to believe that people don't "judge a book by its cover." Unfortunately, that does not happen in reality. People do judge other people and businesses by their physical appearance, and this is a fact that I do not see changing. Aesthetics may be a branch or anatomical science, but it is still a part of the beauty industry. Your professional image…
Professional liability (also known as “malpractice” or “errors & omissions”) insurance covers you and your business against lawsuits arising out of your professional services. While this coverage is readily available, not all policies are created equal. In order to provide adequate coverage, a policy must be designed to cover the unique operations of an aesthetic or spa business. This special type of insurance coverage can…
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized…
Most practitioners of skin treatments, (and I include doctors as well as aestheticians), are lousy salespeople. The reason being: People, who truly want to change a skin, thus change a life, are passionate about their work and often do wonders in the privacy of the treatment room. This is an “art” and like most artists, these types of people fear rejection. Rejection can be in…
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa. Communicate your brand. Upscale, urban, organic, value-priced… your…

Featured Company

  • Bio France LabBio France LabDescription:   With 25 years of successful industry experience in both skincare and retail, Claudio DiFiore created Bio France Lab, offering superior natural and botanical luxury skincare product at an affordable cost. Combined exposure to both product development ...

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AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...