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If a picture is worth a thousand words, skin is worth a million. As the largest organ of the body, skin is also the most exposed to not only the elements, but also our observation and critique. From the moment we meet our clients we can begin evaluating their skin. From hydration to repetitive stress and facial expression, the integumentary system is an open book…

Goals

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How did we find our way from being uncivilized hunter gatherers to become the cultured, suburbanite, air-conditioned, technology driven, smartphone using, Facebook consumers we are today? While the "big picture" answer might be complex, the simple truth is we got here by repeating a process. Everything humans have created originated from identifying a possibility, need or desire (motive), and pursuing a solution or satisfaction to…
Rescue Rittenhouse Spa is an award winning Philadelphia day spa founded by internationally acclaimed celebrity aesthetician Danuta Mieloch. Opened in 2005, the spa has filled a niche in Center City by offering results-oriented skin care performed by a staff of the best aestheticians in the area. In addition, Rescue offers exceptional nail care, massage therapy, and medical spa treatments in a modern, urban environment.  Rescue uses…
Walt Whitman wrote, "I sing the body electric," and he was literally right. The body constantly fires out an electromagnetic charge that may be measured by a variety of scientific devices. And in addition, the body speaks in other ways, sending thousands of messages simultaneously, both subtle and overt.
Skin is the ultimate time-keeper. Our skin keeps ruthless score, revealing our genetic content, our overall health, recording every emotion, every hour of sun exposure, every scratch – from the top layer of epidermis down. But the relationship between time and skin is far more than skin deep. Skin and time are intimately bound together, especially in the context of professional skin care. When shaping…
A thorough skin analysis and consultation sets the tone for the client relationship and is the key to your success. In order to provide your client with the most appropriate treatment, there are five essential forms that I feel are necessary to create client files. Using these forms will help build your relationship with the patients, establish clear communication, and gather necessary information to develop…

Motivation

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Do you know what you really want? What determines the choices you will make? Do you know people who act on compulsions, emotions or habits that fail to provide the results they want? Understanding motivation is one of the most empowering factors in achieving goals. And whether you are pursuing your own agenda or managing that of many, it is an indispensible tool. Our motivation…
Award-winning Sante Spa Victoria draws from the elements of nature to inspire, nurture and empower well-being. Their full array of spa treatments offers endless opportunities for relaxation, discovery, renewal and awakening. The guests experience nature’s escape through treatments that harness the therapeutic benefits of locally inspired rituals and ingredients. Sante Spa Victoria is committed to best practices. They have a Quality Assurance Designation from Leading…
A spa is like a building: each and every element of its conception and design is a stone that is part of the foundation supporting the building (or the ambiance of the spa, if you will). If the aesthetic elements are important in the creation of the ambiance, structural elements are even more essential to it. Here are 10 of these most important "ambiance building…
As I write this article, one of my best friends – along with many other talented aesthetic candidates – is about sit for her New York State Board examinations for aesthetics. In an attempt to help her make a study plan for the countdown to the big day, I looked at her syllabus. "Health & Safety" was the first topic after orientation, followed by "Bacteriology."…
Aestheticians and other spa professionals all learn about proper safety and sanitation practices in school, but once the state exam is over, much of what was learned is forgotten. Newly licensed spa professionals begin working at established spas with this knowledge fresh in mind, but often realize that not as much attention to detail is paid in reality. Clients are not likely to question a…
As skin therapists, face mapping is our bread and butter. While most clients turn to us to help them offset the evidence of aging, skin in fact records and reveals much more than the mere passage of time. Our skin reflects every facet of the client’s health, habits and lifestyle. In order to accurately perceive and interpret the myriad of messages delivered via this most…
I purchased my first skin care center just a little over a year after taking my state boards. I barely knew how to be a good aesthetician, non-the-less a good business owner! But for some wonderful reason, running a business came naturally to me and my business grew very fast. But hiring staff? That was a totally different experience! I was not a natural at…
You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room. But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come…
Building Strong Relationships to Create Strong Sales What is your ethic? The word means "habit", and what we do every day, in work and at play, deeply defines who we are. Every business these days says that it is in the "relationship"-business; this claim has become part of the marketplace jargon. And while it is trite to say, it could not be more true. It…
One of the most important steps in your practice is to take the time to perform a thorough skin analysis with a client (whether old or new). A brief look at their face does not provide enough information to sanction a more insightful, comprehensive profile to establish a more accurate pathway for long-term skin correction. Old paradigms no longer work. Statements such as normal-dry, combination,…
The award-winning Woodhouse Day Spa, founded in 2001 by Jeni Garrett, is an upscale chain of day spas with 30 locations across the United States. Each location prides itself on providing one-of-a-kind, exceptional service – from house-diffused aromatherapy oils to handwritten thank you notes. Woodhouse offers more than 40 different treatments that encompass skin and body care, hand and foot care, massage therapy, specialty treatments…
Aesthetics is a growing field with a variety of opportunities.A career in aesthetics requires continuing education to be successful. Some states call for a specific number of continuing education hours and even dictate the topics of study required to renew your license; other states have no requirements at all. Whether it is required or not should not be a deciding factor on advancing your knowledge.…
Each of us has the potential to become more as a skin health professional than our license could ever reflect. As clinicians, we have the unique opportunity to change the way a person thinks about themselves — to help improve their self-image and self-esteem. Whether specializing in relaxing facials, makeup application, hair removal services or chemical peels, we all have the ability to make someone…
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet…
It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for those hard-to-handle situations. DERMASCOPE has recently re-launched our website and we have added several noteworthy resources to help…
Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom…
Stress less. Eat healthier. Lose weight. The resolutions will be plentiful as the clock strikes midnight on January 1st. The Journal of Clinical Psychology reports 45 percent of adults make one or more resolutions each year. How long do people stick with them? Past the first week: 75% After one month: 64% After six months: 46%
A busy aesthetics appointment schedule is a truly wonderful achievement. And, a newer but steadily growing practice is just as admirable, especially in a still stagnant economy. Though your sales are growing, your costs related to service work are increasing as well. You may not be comfortable enough to raise your prices during such a sensitive time and simply adding more appointment hours is not…

The Quarterly Distributor Benchmarking Survey

Written by Professional Beauty Association
Second quarter results from the Professional Beauty Association's (PBA) Quarterly Distributor Benchmarking Survey are out and highly positive for reporting companies and the industry as a whole. A majority of reporting distributors, which increased since the survey was launched in the first quarter of 2012, reported higher sales, added at least one new line to their portfolio, and increased staff. "The PBA Distributor Benchmarking report…
Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard work and patience to finally see a busy schedule of reliable clients. In the meantime, and certainly after you are in regular demand, you will need to deepen and widen your customer relationships to avoid…
The appearance industry speaks to all age groups. Trendy fashions, makeup, and beautifully packaged skin potions splash their message across page after page of magazines and tabloids. Sound bites of beautiful airbrushed youthful images with convincing close ups pan across our media screen. Millions of dollars are spent to promote youth in a bottle or the latest breakthrough of anti-aging, or a remedy for acne.…
All your life, your skin has been making a first impression for you. It can reveal whether you are hot or cold, tired or rested, sick or healthy. Your skin provides protection from potentially lethal bacteria and viruses, and shields you from the sun's ultraviolet rays. To some extent, your genes determine how well your skin stands the test of time. As the population ages,…
The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions. We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even…
We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs are both quiet and loud, and they motivate our momentum. The digital world inspires impetus and the continually fluctuating concept of business: past the beginnings of bartering, past…
Create an at Home Skin Program for Your Clients to Build a Robust Business Enormous changes have rocked the worlds of the skin care center, salon and spa since 2008. While we take hope in the news that the economy may be sparking back into life, it is fair to say that professional service bookings are still not what they were. As skin care professionals,…
Old is a relative term with a definition open to interpretation. People view the meaning of “old” differently, and it is usually used as a generalization. To children, the term typically falls under a different spectrum in their mindset. To a child, old typically defines anything that is older than them, meaning essentially everything. However, once childhood recedes to youth, and youth recedes to young…
Whether you intend to work for a spa or salon, or to begin a solo practice, the future successful aesthetician will need a good career plan and much dedication in order to grow a solid business. Beauty schools are still lacking in teaching the fundamentals of career development, and many prefer to avoid addressing the often unpleasant realities of establishing a new practice for fear…
If you are growing your spa do not forget about staffing and employee retention. Entrepreneurs riding out the economic ups and downs may not have spent much time wondering whether to add new employees. As the economic recovery begins to take shape, however, they may want to start thinking about it. But it raises a question: How can a small-business owner know when it is…
From the milk and honey baths used by the ancient Egyptians to the light zaps of today’s cosmetic lasers, people are constantly searching for the latest and greatest procedures to help achieve a younger, healthier, more attractive look. The development of high-tech cosmetic treatments is helping to meet those needs without the time, cost and risks associated with surgery. The emergence of medical aesthetics has…
There is a saying in business that nothing happens until someone sells something to somebody. If this is true, no business can be successful, or even survive, unless all efforts are directed at serving the people who do the buying – the clients. Unfortunately, where many aesthetic professionals fail is by not thinking of themselves as skin care technicians and salespeople. It is important for…
The dangers Ultraviolet rays (UV rays) impose on skin are well known. They are the primary external cause of skin aging. Not only does UV radiation found in sunlight reduce the youthful appearance of the skin, but it is also an environmental human carcinogen. Society is more aware of the damage caused by UV rays, yet the occurrence of skin cancer is on the rise.…
Whether you work with a company or for yourself, it is important to understand the value of you as the professional. Your client looks to you for advice, suggestions and result-oriented treatments. I think first and foremost you should ask yourself if you truly enjoy servicing others and providing solutions to their unwanted body hair and skin concerns. Passion is something that is lived! It…
Carefully crafted client relationships build businesses. Studies show that younger consumers increasingly cite excellent customer service and personal identification with a business as primary reasons for selecting one business over another. Clients want to know that a business cares about them, not just as consumers of products and services, but as people. Forgetting that yours is a personal business focused on individual needs is one…
The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration.  In this profession we have to stay on top of new, cutting-edge ingredients, product formulations and protocols, as well as…
A few weeks ago, I was reading a post in a spa group on LinkedIn by the owner of a well known architectural firm that specializes in the spa industry; in this posting, he stated that when designing the floor plan of a spa, the best ratio was 1,000 square foot surface for each treatment room. This does not mean that the room dimension should…
Whether you are just graduating from aesthetic school or have been in practice a number of years, almost all skin care professionals dream of one day operating their own independent business. By nature we are creative beings; we envision the freedom and income that only a private practice seems capable of providing us. The envisioned benefits are convincing enough: working our own hours, charging what…
Compliment traditional aesthetic services with quick and easy add-on treatments. By doing this, you can show your clients new treatments they might not have experienced before - all while adding a few extra bucks to your day's progress. Below are a few examples for you to try in your practice!
Bosses and/or supervisors do not want to be babysitters, referees, or counselors. Bosses have their own job to do and want employees to do their job so the bosses can get their own work done. If you are an employee, it can be helpful to put yourself in your supervisor's shoes and think about how you, as your boss, would want you, as the employee,…
Are you experiencing growth or is your practice or spa maintaining an internal status quo that actually puts it at risk for extinction? By expanding your menu of services, you can stay competitive – and even take a lucrative step ahead of the pack. According to the 2008 Global Spa Summit in New York, "The global spa economy is estimated to be over $250 billion."…
It is no secret that winter's colder temperatures and dreary days can affect our moods. You have probably heard the term "the winter blahs" and maybe you are experiencing them right now. On the other hand, maybe what you are feeling is not actually connected to the weather at all. Maybe it is something that statistics say affects 77 percent of working Americans at one…
Communication is essential in all aspects of life, whether interaction is achieved through words, writing, or actions. Without effective communication there can be no mutual understanding between individuals, exchange of information, nor expression of true feelings thoughts or ideas. It is so often taken for granted that when we speak to others what we say is actually perceived in the manner in which we meant…
The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers is critical. After all, the name will be the first things consumers see on a shelf, a website, or marketing materials. A well thought out name may even make it easier for search engines to…
Your spa can have an unbeatable line of products and services, employ the most skillful and dedicated aestheticians, and generate the sort of profits that can turn the most successful of businesses green with envy. However, all can be lost in the blink of an eye if you do not pay enough attention to the people that put you there – your customers. Good customer…
Okay, we all know the basic rules of sanitation. We know the difference between diplococci and spirochetes. We know that we are supposed to use spatulas. We know that we are supposed to use quaternary ammonia to sanitize reusable implements. Aestheticians perform personal care services on live human skin. It is imperative that all therapists practice aseptic technique, and there really is no excuse or…
Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to…

Featured Company

  • Nufree/FinipilNufree/FinipilDescription: Equibal Labs, Nufree Nudesse finipil In 1984 Normajean founded Equibal Labs, inspired by the childhood influence of her nature-loving grandfather. Equibal Labs produces a professional line of total beauty treatments that have become the standard for salo ...

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AIA Featured School

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...
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