Why a Mission Statement is Mission-Critical

Written by Heather J. Kreider
Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That is sad because a company’s mission should – and can – be so much more! MISSION STATEMENT DEFINED A mission statement is a formal statement of purpose that includes the intent and values of a…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful and quiet during the week and lively on the weekend. But, it is always welcoming and a great place to recharge. The spa has a lovely relaxation pool with an outdoor area offering stunning views.…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities and generates billions of dollars each year. More and more women today are not afraid to speak up or start their own business and, now, more than ever, there are many more female role models…

Seeing Profits Sooner

Written by Douglas Preston
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to customer service, and cost management to sales – all will likely require the skin care professional to learn much more than facial or waxing techniques. And while it is not necessary to be a business…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may arise. Completely eradicating guest complaints is impossible, but there are several steps that can help to prevent and minimize the level of complaints while helping to ensure each individual client’s needs are being addressed. Additionally,…

April 2024

Business Blogs

Brands of the Month

  • Repechage
  • Skin Script
  • Eminence Organic Skin Care.