To stand out in the flood of e-mails clients receive, businesses should employ impactful subject lines that encourage opens by inviting clients into the space for personalized experiences.In today’s highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care professionals and spas at an average annual rate…

Nestled in the foothills of the Sangre de Cristo mountains in New Mexico and a short drive from Santa Fe’s downtown is Ten Thousand Waves Japanese Spa and Resort. A luxury mountain spa that feels like a Japanese onsen, this coming year the spa will celebrate its 38th year. “The Waves,” as the locals call it, is a unique phenomenon in the spa world. The…

Offering a broad range of skin care products is a great way for a spa to increase its retail revenue. Types of products to focus on include: facial care for antiaging, preventative maintenance, body products, sunscreen, multifunctional skin care, and products for men and millennials. It may also be a good idea to consider the growing market for niche, organic, and all-natural product alternatives.

It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional can follow to monitor most present skin conditions and, often, the client’s biggest concerns center on aging, fine lines, and wrinkles. In…