Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run an independent business. Think of the benefits that would follow: no boss, a flexible schedule, full creative freedom, and earning more money than as an employee. Who would not want this? Before jumping into an independent operation, it is necessary to take stock of some important features and skills required of any professional hoping to succeed. Too many aestheticians commit to the time and cost of a solo practice only to find themselves underprepared for the realities that accompany this decision. In this article, we’ll explore how to know if this decision is right for you, some key planning tips, and a list of common mistakes to avoid.
There are many types of independent skin care practices. A professional may consider renting a room in a busy hair salon, day spa, or even a health club. Or, they may even envision opening a stand-alone skin care salon in a private office or at a sola type facility. Some have spaces in their homes that can be converted into a treatment room. Others go the route of mobile service. Whichever concept appeals to you, the planning, marketing, and management of your new venture will require responsibilities that must be skillfully and reliably executed in order to build and maintain a healthy trade. Among the most important are the following.
The checklist above is a good way to gauge how well prepared for independent business you are. Spend the time to build up these strengths before starting out.
With that, there are many mistakes new solo professionals make starting out. Here are the most common ones to look out for:
Remember, the definition of solo is alone. That can be a lonely place when the full demands of business management rumble in: no benefits, no paid vacation, no help unless you can pay for it, and no money without a customer bringing it in. Moreover, solo business owners have to pay out real money for the money they bring in. That means there is a charge for every hour you work, whereas hourly employed professionals are paid for all of the time they devote to the job.
The good news is that with hard work, commitment, a good plan, and a lot of luck, operating a solo skin care practice can be one of the most rewarding career moves of all. Just be sure to go in with as much knowledge and drive as possible. Over time, you can adjust your plan as your business experience grows.
Douglas Preston’s career spans over 30 years in professional aesthetics, spa management, and skin care career mentoring. His business articles appear in many of the top trade journals and magazines. He is a past president of Aesthetics International Association and former committee chairman for The Day Spa Association. His recently published book, “An Esthetician’s Guide to Growing A Successful Skincare Career,” is a top-seller among ambitious working skin care professionals. Preston leads The Inspired Esthetician, a membership-based resource for professional education and career/business mentoring. He also practices aesthetic skin care in his prestigious Los Gatos studio, Preston Skin Center. theinspiredesthetician.com, prestonskincenter.com, or This email address is being protected from spambots. You need JavaScript enabled to view it.