From crunchy leaves to crisp air, warm cider to brisk hayrides – there are so many things to love about fall! And, though the hype and heat of summer may have faded, spas can still welcome a steady traffic of clients during this change in seasons with a few autumnal tips.
DECIDUOUS DÉCOR
For many regions, fall marks the beginning of chilly, blustery weather. So, why not make the spa an enchanting haven for clients by creating a warm, cozy vibe through décor and atmosphere? Evoke warmth through fall colors – stick to earth tones, like red and orange when it comes to waiting room throw pillows, treatment room linens, towels, and more. Use simple decorations like pumpkins, leaves, pinecones, and twigs to spruce up tables and the reception desk. Go one step further by diffusing fall-scented essential oils and offering guests warm beverages like cider or tea.
PUMPKIN-SPICED MENU
Entice the senses with fall treatment options. Incorporate products using ingredients like pumpkin, cranberry, apples, cinnamon, and other spices and be sure to highlight them on the spa’s menu and marketing materials. Get creative with naming treatments, again, keeping warmth and coziness at the forefront. The Spa at the Hotel Hershey in Pennsylvania describes their seasonal Pumpkin Souffle Wrap as “a cozy, enveloping wrap for the ultimate hydration” in which clients are “cocooned” in “pumpkin souffle.”1 In Utah, Beyond Spa offers a Fabulous Fall Sampler Package that includes a Soothing Orange Spice Massage and Warming Pumpkin Facial that they describe as “a wonderful ‘ahh-tumn’ experience.”2 The spa also includes caramel apple pops and pumpkin chocolate chip cookies with many of their treatments. Small touches like these can greatly enhance overall client experience. Flavoring the spa’s menu with fall flair will harvest big results as the interest of potential clients is piqued and current clients leave happy and inspired to recommend the spa to their friends.
FALL-TIME FESTIVITIES
Famously a time of year for refreshing – think new back-to-school wardrobes – fall is a great time to spice up inventory with fresh products and supplies. And, what better way to unveil new retail and treatment offerings than hosting a spa event? The fall months are full of fun national holidays that make the perfect setting for product parties and treatment promotions – for instance Hot Mulled Cider Day on September 30 and National Aesthetician’s Day, which is October 15. Boost sales and bring new faces to the spa by hosting a spa event in the freshly-made-cozy spa!
Steep the spa and its menu in fall lingo and décor and host a seasonal event or two and rake in the rewards this autumn!
References
1 “Seasonal Specials.” Beyond Spa. https://www.beyondspaut.com/Seasonal-Specials-Fall-Services.
2 “Fall Treatments.” The Spa at the Hotel Hershey. http://www.chocolatespa.com/treatments/seasonal/fall-holiday.php
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