When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that can help professionals build a solid reputation that results in client retention, referrals, rapid growth, and a healthy revenue potential.
First and foremost, be enjoyable to be around, have fun, and be kind and authentic. Most love it when someone is excited to see them. If professionals are happy, their clients will absorb that positivity and want to have that experience time after time. While difficult days are inevitable, it is healthy and important for professionals to set personal issues to the side and not let them effect the work day.
A business practice built on dedication to quality will gain traction and keep customers coming back. This means being consistent and putting 100 percent effort forth each day. Arrive early and make sure the treatment room is set up for any possible service that could be booked that day. Have tools and supplies in order, so that it will be easy to make recommendations for add-ons throughout the day and it will not be necessary to scramble to get ready after the day has started. Try keeping personal devices turned off while at work and use downtime to make sure the room and implements are kept sanitary. Down time is also best utilized by reading up on skin care and tracking customers that have not visited the spa in two to three months. Call, e-mail, or send a note to invite them back in. Being prepared and creating a sense of calm will bode well with clients and they will know they are in good hands.
LEARN TO EARN
There is a wide range of information available and the average client is constantly gathering data – some factual, some not. It is the professional’s job to help guide them. When professionals are not only knowledgeable about their own services and products, but also a variety of services and retail options that their guests might be hearing about, they can make better recommendations and educate accordingly.
Stay current. There are books and magazines professionals can read while at work when not with customers. There are also a wide range of educational tools online, as well as in person. With an educated mind and time spent honing skills, talent will speak for itself and confidence and self-worth will increase. Money spent on quality education and training will benefit a professional’s career, short- and long- term. It also keeps the professional engaged and enthusiastic about their work.
Some of the key components to evaluate are retention, percentage booked, and new clientele growth. Each of these staple aspects of business are aspects that build on one another. When intact, continued efforts to keep these vital aspects of business growing will create stability during traditionally slower times of the day, week, or month.
Communication is the key to getting customers to come back. Inviting individuals to book by a certain time frame while they are in the store can lead to an increase in pre- and rebooking. By telling clients the next step for their next service, they will eagerly anticipate their next visit. Encourage them to try a service that they might not have considered. Consider offering a special, promotion, or introductory price. Tell guests how much the spa would appreciate their referrals, as well as to treat their family and friends.
Employing these key tips, professionals can see great improvement in their client growth and satisfaction and in their overall revenue and business.
Leah Simon-Clarke is a licensed aesthetician and consultant. In the 20 years Simon-Clarke has spent in the industry, her success has been driven by honing her skills in customer service, service innovation, marketing, and public relations. Like a painter or sculptor, Simon-Clarke sees the masterpiece ready to take shape within everyone and, through the tools of her craft and the wisdom that she shares, she brings this vision forward in a way that no one else can. The same is true with her approach to life, business, and personal transformation. Find Simon-Clarke through Twitter @LeahSimonClarke or Linkedin by name.