Well, everything and nothing – some logos are exactly what the product is, and some are hybrid zingers that hit the right spot in your brain. Example – Zappos! Fun to say right? Where did it come from? It is the Spanish word for shoes “Zapatos” with an extra “P” for effect and dropping the “T” to make it fun and speedy to say.

Melissa Black is the owner of Bombshell Salons, Candy Coat Beauty: Spray Tanning, Waxing + Sugaring products and Creator Of CBD SkinPro Society, based out of Las Vegas, Nevada. She is a master aesthetics instructor, master aesthetician, and PMU Artist, and has been in the industry for three decades.