Do you love what you do? I certainly hope so. Could you love it even more? I definitely think so. In every business, there are always opportunities to increase your level of passion through additional training and certifications. As an added bonus, you’ll keep your mindset fresh and skillset highly competitive. Let’s take a closer look.
BENEFITS OF ENHANCING YOUR LICENSE
Building a Larger and More Loyal Clientele: Think of your business as a miniature version of Amazon. If you offer not only facials, but also antiaging treatments, eyelash extensions, laser hair reduction, and more, clients will see you, too, as a one-stop shop where all their beauty needs can be met.
Improving Your Bottom Line: More services offered equals greater profit potential.
Credibility: When clients see your certifications hanging on the wall and hear you talking about what you can offer them, they will see you as the expert for their beauty needs.
Protection Against Liability: Some states require training and certification for services that go beyond those covered under an aesthetics license. But, even where they are not required by law, getting proper training and practice in those treatments helps protect you against liability and clients against unnecessary mistakes.
Think first about what you would enjoy doing. Maybe it is something artistic, like airbrush makeup, eyelash extensions, or microblading, or, perhaps, you gravitate more towards technology-based treatments, such as laser skin rejuvenation. Start with the area in which you feel most passionate.
Do your homework before signing up for any type of training. You’re going to be investing your time and money, so make it worth it. Google the procedures in which you’re interested. Ask others in the industry about them, too. And, perhaps most importantly, contact your state’s licensing board to determine whether you, as an aesthetician, can legally perform the treatments where you live and what is required (training, certification, hands-on practice procedures, and so forth) to do so.
Training and certification classes are available across the United States, but do your homework there, too. While you may prefer attending a class near home, it may be worth it to travel elsewhere if a better option is available. Keep in mind, not all schools and training facilities deliver what they say they will, so check online reviews. Visit schools in person, if possible. Make friends with an admissions advisor who is knowledgeable about financing (if desired), hotel accommodations (if needed during training), employment statistics and opportunities, and individual state requirements.
WHAT ARE MY OPTIONS?
Advanced Chemical Peels: These are deeper peels (including medical-grade peels) used to improve the appearance of the skin, reduce acne scars, and diminish fine lines and wrinkles.
Airbrush Makeup: Be sure to look for one that trains in all formulations (alcohol, water, and silicone). If you don’t already own an airbrush system, you’ll need to purchase one (typically between $150 to $350).
Body Wraps: Classes typically teach the fundamentals of wrapping and, also, knowledge of who should not be wrapped (pregnant women, diabetics, those with heart conditions, and so forth) You’ll need to invest in body wrapping supplies, such as a mylar blanket, elastic bandages, essentials oils, and other tools.
Dermaplaning: A 10-gauge scalpel and gentle, feathering strokes are used to painlessly remove small, fine hairs, and dead skin. Some states do not allow aestheticians to perform dermaplaning, so be sure to check with your state board.
Eyelash Extensions: Truly an art form, eyelash extension classes typically teach both the aesthetic side of extensions and safe application practices.
Infusion Treatments: Treatments are designed to exfoliate, vacuum away dead skin, and push serums into the skin, leaving it plump and refreshed.
Microblading: A tattooing technique, this uses a hand-held tool with several tiny needles to add permanent pigment to the skin, creating the look of fuller eyebrows.
Microdermabrasion: This involves a mechanical exfoliation utilizing microcrystals to remove the epidermal layer of the skin.
Microneedling: A hand-held tool, several tiny needles are used to break down old tissue, causing deliberate minor injury to the skin and encouraging collagen growth. It can be used in conjunction with serums and intense pulsed light for exceptional results. Some states consider microneedling an invasive procedure, so be sure to check with your state board.
Permanent Makeup: This uses tattooing techniques to apply permanent pigment to the skin. Classes typically include the aesthetic side of permanent makeup, as well as safety, sterilization, and sanitation practices.
Body Contouring: Treatments like cryolipolysis have become very popular. Freezing technology is used to get rid of unwanted fat on the stomach, thighs, love handles, and other areas.
Laser Hair Reduction: Using a concentrated beam of light that is converted to heat, heat is used to damage targeted hair follicles and, thereby, reduce hair growth.
Laser Skin Rejuvenation: This procedure can be used to remove scars, improve the appearance of fine lines and wrinkles, and promote collagen growth.
Photofacial and Intense Pulsed Light: Technology using specific wavelengths helps to improve skin tone, pigment, and texture.
Radio High Frequency Technology: This is used to treat minor skin abnormalities, such as skin tags, milia, and so forth, without penetrating the skin’s surface.
Radiofrequency Skin Rejuvenation: This technology uses radiofrequency to tighten skin, reduce fine lines and wrinkles, and improve the appearance of cellulite.
Tattoo Removal: Lasers are directed at tattoo’s ink, breaking it down into microscopic pigments that are then flushed out through the body’s lymphatic system.
Keeping abreast of both trends and client demand in the skin care industry is the key to staying fresh, relevant, and profitable. Make a commitment to never stop learning and you’re already halfway there. Think this article is interesting? Share it with a friend!