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Monday, 08 June 2020 08:36

Common Spa Branding Mistakes and How to Fix Them

Written by   Richard Merrill

Congratulations, you’ve got this beautiful spa business – you’re a unique service provider with outstanding client relations and deliver five-star worthy treatments. Your spa is filled with world-class skin care and beauty products and your operations are running so smoothly that many of your days seem effortless.

But, maybe your bookings are not as strong as you would like. You and your team have too much downtime in between appointments and no one is relaxing or taking advantage of the spa’s full list of offerings. Maybe previous clients are not coming back in the droves you hoped for. Do new prospective clients even know you exist and, if they do, where you are located and what do you offer?

Fixing these problems does not have to be complicated and, often, there are four mistakes that spa brands make to cause a disconnect between the spa experience and marketing efforts to attract and retain clients.

In this article, I am going to show you the top mistakes you are making in your spa branding and marketing that are turning off potential clients.


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Richard Merrill Rivas 2019





Richard Merrill is a licensed aesthetician and consultant for salon and spa professionals. Offering branding, sales, marketing, operations planning, and support with one-on-one services, as well as an online course for developing an award-winning practice. For more information on how Merrill can help your brand visit

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