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A large and active social media audience is important to almost every business. As a brick and mortar company, focusing your social media efforts on a local level is vital. No matter where a social media follower is located, an account is typically happy to have gained a new audience member. In terms of revenue generation, a distant follower of a local business is unlikely…
Mind, body, and soul – are these three separate entities or all parts of one being? Can we separate the different parts that make up a human being, treat only one part, and expect a holistic “fix,” peace, or good self care? I don’t think so. If you are like me, you probably said a resounding no, as well. But, what if we do a…
When planning story angles with clients, there are times I will comment that a certain angle would be great for television or that a specific product could be in a magazine’s beauty round-up. With many communications platforms to choose from, pitch angles are not one-size-fits-all. It takes creativity, connections, and experience to know where and how to pitch stories. This article is the second in…
We have revered cleanliness as the highest form of self-respect since ancient times. Keeping your treatment room and trolley clean are among the best and easiest ways to show respect for clients and yourself. Familiarizing the basics is necessary for a an effortlessly functioning treatment room. In addition, utilizing a sanitary maintenance area will reduce trolley cleaning time. Organization will aid in the reduction of…
Laser-based treatments can be some of the most transformative treatments for a client, but also some of the riskiest, as improper application can result in blistering, delayed healing, infection, and even scarring. If your scope of practice includes light-energy devices, you need to know how light energy is absorbed by the skin. Skin of color requires additional consideration when performing laser treatments. UNDERSTANDING WAVELENGTH Lasers…

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What specific steps should a vehicle owner take when they see an illuminated airbag warning light, and how does addressing this issue promptly...

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