Blogs

Taking It Up a Notch: Steps to Becoming More PR-able

Written by Color Up Therapeutics

When approached by potential clients, I spend a lot of time thinking about their PR-ability before pursuing a partnership. Things I consider: • What makes the brand stand out? • Is the brand or spokesperson interesting and engaging? • Can the spokesperson provide credible commentary on various topics? For example, spa, skin care, massage, product formulation, management, and marketing. {mprestriction ids="3,4,26,18,6,7,8,9,14,18"} These things are important…

Published in Spa PR Made Easy

Treating Asian Skin

Written by Mary Nielsen

A skin care professional’s expertise in treating Asian skin will set them apart from average practitioner. Asian skin has unique characteristics that should be considered during a consultation. We will discuss the anatomy of Asian skin, common disorders, treatment considerations, and homecare options below. Asian skin is more sensitive to environmental factors. Its pH is easily disrupted which can lead to barrier function issues. Generally,…

Published in Encompassing Ethnicity

All-Natural Spa Sanitizing Alternatives for the Impact Conscious

Written by Brittany Facio

Spa sanitation has been one of the hottest topics in our industry in recent memory due to COVID-19 concerns. It affects everyone, literally. Remember the panic when you couldn’t find toilet paper? This is now happening with cleaning supplies. On top of that, is the effects these products have on the environment. With unprecedented supply chain issues, and priority positioning of disinfectants in hospitals, it’s…

Published in Spic and Span Spa

Overdue for Therapy

Written by Dorian Reyes

Call off the search team – I have found the answer to relatively instant, radiant skin. While this summarizes my recent visit to a skin revision training class, DMK describes their enzyme therapy a little differently – restoring skin to its peak condition. As the DMK, now-certified, aesthetician began examining my face, she inquired about my skin troubles and started concocting a plan of revision…

Published in Community Blogs

Insider’s Advice to Creating Media Pitches

Written by Debra Locker

This year, more than ever, media coverage and attention are given to pitches that are timely and newsworthy. COVID-19 has dominated the headlines since March. In June, stories of protests added to the crowded news cycle. Now, the presidential election – and the accompanying coverage is in full throttle. Without tying a pitch into what’s going on in the world, it stands a big risk…

Published in Business