Annet King

Annet King

Good Vibrations: Discovering the Benefits of Ultrasonic Technology

Despite the pandemic, skin care has had a banner year. The NPD Group data shows that United States prestige skin care sales totaled $1.1 billion in quarter two of 2020, and during that period, e-commerce sales spiked 93% year-over-year. Skin care sales not only overtook cosmetic’s dominant position, but revenues of skin care tools increased by 16%. Prescient & Strategic Intelligence reports that the increasing awareness among consumers about devices and skin technology for addressing lines, blemishes, and sagging skin is leading to their increased adoption and attributing to their vast growth in the market.

Recognizing developing trends and what technology will impact the future is invaluable to skin care professionals. Because technology now touches every aspect of life, clients not only desire it but expect it in their services.

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Annet King Joins the Bio-Therapeutic Team

Bio-Therapeutic welcomes Annet King to the team as their new vice president of business development. For many, King needs no introduction. As senior director of global education for Dermalogica for over 19 years, she led the development of global IDI and Dermalogica education and curriculum and worked closely with research and development on product innovation and treatment development.

 

In her new role at Bio-Therapeutic, she brings a wealth of expertise, experience, and relationships that will be focused on global strategic brand development and expansion, while using her vast knowledge to refine and redefine internal, client based, and institutional educational systems.

 

“Annet is a powerhouse of knowledge and experience in our industry. We are thrilled to have her join us,” said David Suzuki, CEO and president of Bio-Therapeutic.

Reading Your Clients: Body Mapping

Walt Whitman wrote, "I sing the body electric," and he was literally right. The body constantly fires out an electromagnetic charge that may be measured by a variety of scientific devices. And in addition, the body speaks in other ways, sending thousands of messages simultaneously, both subtle and overt.

Connected Communities

The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions.
We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even more critical than artificial intelligence with you and your hardware and software is creating emotional intelligence between you and your clients. This E.I. is the basis of customer connectivity, which builds loyalty.

HOMING INSTINCTS

Create an at Home Skin Program for Your Clients to Build a Robust Business

Enormous changes have rocked the worlds of the skin care center, salon and spa since 2008. While we take hope in the news that the economy may be sparking back into life, it is fair to say that professional service bookings are still not what they were. As skin care professionals, we need to view this not as defeat, but as a call to action to step up our game!

DAMAGE CONTROL: Taking the Sting out of Sun Damage Means Taking Charge Now!

Summer brings a feeling of liberation as we shed our winter layers, but there can be a downside to this emancipation: sunburn. In spite of everything we know about UV damage and the risk of skin cancer, every spring and summer brings waves of lobster-red vacationers to the drugstore and the spa in search of soothing relief. The sunburn goes away in terms of the redness, sting, and peeling skin. But long after skin looks normal again, deeper damage persists.

Acne Comes of Age

A woman looks in the bathroom mirror, taking inventory. Her skin has seen thirty-something summers, perhaps more. There is a nick of indentation at either corner of her mouth, a deepening line or two beside each eye, some expressive wear, perhaps, to the forehead. She touches these places and considers her options. Maybe a series of exfoliation treatments before her next birthday, maybe some wrinkle fillers.

But these familiar indicators of the aging process don’t trouble her as much as the growing cluster of comedones and breakouts at the side of her chin or appearing on her jawline.

Make Your Clients Love You

Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by great service to enhance your enjoyment of the product – you have the formula for the passionate customer loyalty needed to succeed in today’s overcrowded marketplace. This formula sounds so easy, yet few businesses get it right all the time, or even most of the time. When we ponder the success of our business competitors, we may wonder: Is it the products they carry?