Boldijarre Koronczay, president of Eminence Organic Skin Care, is an icon of the spa industry. Having personally trained over a quarter of a million professionals in the past two decades, his humorous and entertaining presentation style, combined with first class education and Hungarian-inspired treatment techniques, make his Master Classes a crowd favorite at every industry event. His passion for the industry drives him to continue personally educating at trade events, sharing his enthusiasm, inspiration, and knowledge at every session. Koronczay is a survivor of childhood Leukemia, inspiring Eminence Organics to introduce Eminence Kids Foundation, a philanthropic initiative which provides thousands of nutritious, organic meals to seriously ill children in North America and Europe.
- In one word, describe yourself!
Energetic and optimistic. Hope I can pick two!
- Who is your role model and why?
Sylvia Sepielli – I remember watching her receive the Visionary of the Year award at ISPA and being so inspired. I had met her and she is one of the kindest, most gracious and humble people I have ever met.
- What’s your personal mantra?
Live so you’re proud of yourself at the end of each day.
- What’s your biggest guilty pleasure?
Nutella anything… or shoes!
- How do you spend most of your time?
Working. I travel a total of 9 months out of the year… In Vancouver, where I call home, the most time I spend consecutively is 3 weeks. I truly traded normalcy for work.
- Favorite type of skin care product? Why?
A face mask! Clients can see results in minutes.
- What’s something most people don’t know about you?
I love to garden.
- How would you describe your leadership style and how has it benefited you throughout your career?
Perseverance and being the example of a dedicated, hard worker. People don’t realize how much work goes into the illusion of “overnight success.” Success is working all the time and making it look easy. It’s only through decades of hard work, late nights, sacrifices, uphill battles, and hundreds of miles spent on the road each year that have made Eminence into the global brand it is today.
- What’s most important to your business: mission, core values, or vision? Why?
Definitely vision. When we dreamed of first bringing natural, organic and Biodynamic® skin care mainstream, people literally laughed at us. Sharing the vision with our employees to bring people the healthiest possible products with the best possible results was sometimes the only thing that kept us going.
- What’s one characteristic you believe every leader should possess? Why?
If you can give back – do so. We have a social responsibility to take care of others and “pay it forward.”
- What are the biggest trends in the spa industry?
I think as more and more companies understand Biodynamic® ingredients, grown in harmony with the seasons and the alignment of the earth, the moon and the stars, that certified Biodynamic® ingredients will have the biggest impact on the beauty industry. It took about 15 years for consumers to understand and demand organic products… Biodynamic is the next great wave. We believe Biodynamically-farmed fruits, herbs and vegetables are purest form of botanical ingredients available in the world today.
Also, I am naming the spa client of 2018 a “mindful philanthropist.” They want to look good and feel good, not only for their personal wellness, but for the wellness of the world around them. Spa consumers want to visit spas with a philanthropic cause and purchase products that are committed to charitable efforts. Transparency is important to these “mindful philanthropists” – they want to see the results of their choices. Spas and brands must show the direct impacts of their charitable efforts to retain the loyalty of this new spa client.
- What is the biggest challenge facing the industry today?
In this age of the Internet, social media posts are designed to flaunt success that appears to happen overnight, and, at times, show unrealistic levels of success. As a result, younger generations believe in instant gratification and are unaccustomed to the years of hard work it takes to achieve their dreams. This creates a challenge for spa owners to retain and grow new staff. Owners need to find ways to differentiate their spa in the marketplace with a variety of services and creative staffing opportunities, both to appeal to the consumer base and retain new talent.