Lipstick Talk: Lipstick Shade and Personality
Written by Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor
Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The choice of color they select can lift their spirits, motivate them, reflect a sense of adventure, and exude confidence. Use the following lipstick shade personality map to help clients reveal their true self, new self,…
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Makeup Matters
A Step-by-Step: Makeup Protocol for Medium and Darker Skin Tones
Written by Lora Condon, L.E.
In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with enough pigment for medium and darker skin tones. Makeup lacking pigment will either not offer enough coverage or turn pink and ashy on darker skin tones. Luckily, there are professional makeup lines that cater to…
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Makeup Matters
Eyelash Extensions: The Mascara of the Future
Written by Sophy Merszei
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would not want to give up is mascara. If they have time to apply only one product in the morning, they choose to darken and thicken their eyelashes with one or two coats of mascara rather…
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Makeup Matters
Making Money with Makeup
Written by Michelle Richardson, L.E.
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their own makeup. Statistics show that the retail cosmetic sales industry is a billion dollar business. Licensed professionals should be suggesting what is best for their clients' skin and coloring and current trends. Helping clients look…
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Makeup Matters
MakeUp
Written by Lauren Balukonis, senior account executive at Behrman Communications
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but also to ward off the evil eye and dangerous spirits. Cleopatra was also said to have used a lip stain that got its hue from ground carmine beetles, while other women used a combination of…
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Makeup Matters
Helping Clients Prepare for Professional Headshots
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the thought of preparing for professional photographs, but this uncertainty gives the skin care professional an opportunity to step in and help the client prepare for the event. When the client is equipped with the right…
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Makeup Matters
Popular Makeup Trends for the Winter Season
Written by Lori Leib, creative director for Bodyography Professional Cosmetics
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from tips to lips and eyes. The runways provided a wide array of stunning fashion ensembles that included everything from metallic woven fabric and Barbie pink fur to wild prints and ruffles of all shapes and…
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Makeup Matters
10 Things About...Manicures
Written by Kerlisha Munroe
The history of the manicure can be dated back to over 3,000 years ago when ancient Babylonian and Egyptian men and women used stained fingernails to signify their wealth. In addition to staining their fingernails black or red, they also used many rich oils to care for their fingernails.
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Nail Care
Flaunting Facial Features
Written by Ellie Malmin
A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking control over each feature and transforming the face into a beautiful, eye-catching piece of art.
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Makeup Matters
Post-Treatment Makeup Application
Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute
Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business.
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Makeup Matters
10 Things About...Makeup Application
Written by Noreen Young, L.E.
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it…
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Makeup Matters
Fall Makeup’s Artistic Inspiration
Written by Tasha D. Manigo-Bizzell, makeup artist and aesthetic nutritionist
This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting the runway's over-the-top style for the everyday wearer; the dos and don'ts of makeup, like lining the eye crease in black pencil or drawing outside of the natural lip line…
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Makeup Matters
The Wonderful World of Body Painting
Written by Amanda Azar, founder and executive artist for Azar Beauty
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the last few years due to media exposure and markets a different kind of customer. Like any other craft, body painting requires specific supplies and equipment…
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Makeup Matters
How To Tan Safely
Written by Courtney G. Freeman, L.E.I.
Summer is a fantastic time for skin care professionals to flex their ingredient knowledge and business know-how when it comes to sun protection and airbrush tanning. Clients crave exceptional consumer education and need expert knowledge to propel forward in their daily and weekly skin care routines. With bikini season in bloom and the sun rays hitting the sand, professionals are in an excellent position to…
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Tanning
Micropigmentation
Written by Anita Dawn Jones, national master instructor for Nouveau Contour USA; Nelly Kirschner, executive director for Nouveau Contour USA; and Armand Hoes, CEO of Nouveau Contour USA
Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into the skin has been evidenced since the Ice Age, implantation devices have drastically improved over the years.
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Makeup Matters
The Evolution of Eye Shadow
Written by Mary Ann Lovre, president of Audrey Morris Cosmetics International
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare off the desert landscape.
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Makeup Matters
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink.
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Makeup Matters
A Bride’s Best Makeup
Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite all of this planning, many women wait until the last minute to plan their makeup and hair application. As a skilled makeup artist it is important to be…
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Makeup Matters
Bold Eyebrows
Written by Ellie Malmin
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs. Today, there are clients with thinning eyebrows due to hormonal changes, medications, and illnesses. While a non-defined eyebrow can age the client, bold and beautiful eyebrows add a…
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Makeup Matters
10 Things About Sunless Tanners
Written by Kelly Richardson
While sunless tanners may be one of the most mysterious beauty products out there, they are very simple to use with the right technique and guidance. Many clients have tried them all and either failed with their technique or by applying excess product. To keep clients out of the self-tanning hall of shame, here are 10 important things they should remember when choosing and using…
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Tanning
Bridal Makeup: A Freelance Artist’s Guide
Written by Courtney Freeman, owner and licensed aesthetics instructor for Southeastern Esthetics Institute
In the life of a budding makeup artist, understanding business logistics is an undeniable key to long-term success! These fundamental tips from a working bridal makeup artist can help to alleviate stress and streamline a routine for gorgeous brides, every single time!
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Makeup Matters
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