Eyeshadow Techniques for All Eye Shapes

Written by Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color products are taking over as the most popular form of makeup. While most people have an understanding of what each product does, they may not understand the best application techniques for their unique eye shape.…
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of American women feel that wearing makeup gives them control. The largest part of the cosmetic industry, 36.4 percent, is represented by skin care products. As of 2016, the revenue of the cosmetic industry was $62.46…

A Teen Makeup Step-by-Step

Written by Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to stay true to their age, lifestyle, and parental discretion.

Foundation for Different Skin Types

Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product, foundation perfects the skin and gives the client a flawless finish. The trick, however, is to pick the right one for the client’s skin type.

Top 6 Tricks to Master Makeup

Written by Michelle Richardson
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain the needed knowledge immediately, without realizing it is a process. First and foremost, skin care professionals must love makeup or be willing to learn how to apply it.

FREE January 2021

Brands of the Month

  • Repechage
  • Celluma by Biophotas, Inc
  • Alexandria Professional