A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look at the face as a canvas, taking control over each feature and transforming the face into a beautiful, eye-catching piece of art.

Post-Treatment Makeup Application

Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute
Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with a finished look at the end of a treatment. Outlining a detailed makeup application protocol is an integral part of streamlining the business.

10 Things About...Makeup Application

Written by Noreen Young, L.E.
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe, highlight, reverse contour, and more. However, that kind of application becomes too overwhelming when done on a daily basis. Clients should focus on using makeup to enhance their features. They should not hide behind it…

Fall Makeup’s Artistic Inspiration

Written by Tasha D. Manigo-Bizzell, makeup artist and aesthetic nutritionist
This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but the challenge lies in interpreting the runway's over-the-top style for the everyday wearer; the dos and don'ts of makeup, like lining the eye crease in black pencil or drawing outside of the natural lip line…

The Wonderful World of Body Painting

Written by Amanda Azar, founder and executive artist for Azar Beauty
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the entire body. Body painting has become increasingly popular in the last few years due to media exposure and markets a different kind of customer. Like any other craft, body painting requires specific supplies and equipment…

How To Tan Safely

Written by Courtney G. Freeman, L.E.I.
Summer is a fantastic time for skin care professionals to flex their ingredient knowledge and business know-how when it comes to sun protection and airbrush tanning. Clients crave exceptional consumer education and need expert knowledge to propel forward in their daily and weekly skin care routines. With bikini season in bloom and the sun rays hitting the sand, professionals are in an excellent position to…

Micropigmentation

Written by Anita Dawn Jones, national master instructor for Nouveau Contour USA; Nelly Kirschner, executive director for Nouveau Contour USA; and Armand Hoes, CEO of Nouveau Contour USA
Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into the skin has been evidenced since the Ice Age, implantation devices have drastically improved over the years.  

The Evolution of Eye Shadow

Written by Mary Ann Lovre, president of Audrey Morris Cosmetics International
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help reduce the effect of the sun’s glare off the desert landscape.
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink.

A Bride’s Best Makeup

Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite all of this planning, many women wait until the last minute to plan their makeup and hair application. As a skilled makeup artist it is important to be…
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs. Today, there are clients with thinning eyebrows due to hormonal changes, medications, and illnesses. While a non-defined eyebrow can age the client, bold and beautiful eyebrows add a…

10 Things About Sunless Tanners

Written by Kelly Richardson
While sunless tanners may be one of the most mysterious beauty products out there, they are very simple to use with the right technique and guidance. Many clients have tried them all and either failed with their technique or by applying excess product. To keep clients out of the self-tanning hall of shame, here are 10 important things they should remember when choosing and using…

Bridal Makeup: A Freelance Artist’s Guide

Written by Courtney Freeman, owner and licensed aesthetics instructor for Southeastern Esthetics Institute
In the life of a budding makeup artist, understanding business logistics is an undeniable key to long-term success! These fundamental tips from a working bridal makeup artist can help to alleviate stress and streamline a routine for gorgeous brides, every single time!

Picking the Right Shade of Red Lipstick

Written by Carolyn Diamond, L.E., makeup artist, owner of Carolyn Diamond Make
Red lipstick is a universal classic and has yet to go out of style. Although red lipstick can be one of the most powerful weapons in any client’s beauty arsenal, many assume they cannot wear it.Many clients, when they gather enough courage to attempt wearing red lipstick, often feel awkward, as though everyone is looking at their lips. Truth be told, they probably are! Beautiful,…

Winter Makeup Colors

Written by Angelica Itomura, makeup artist at Downey Makeup Academy
Makeup, like clothing and hair styles, change every year. Cosmetic companies are continuously challenged to come out with new colors, techniques, and textures.
Breast Cancer Care, a breast cancer support charity, hosts three, annual fashion shows that feature models who have been diagnosed with breast cancer. These fundraising events celebrate the strength and courage of the models, while also showcasing the very latest in designer fashion. The foundation will hold the three shows in London, Scotland, and Wales on October 7, 2015, November 4, 2015, and March 15,…

Believable Brows: An artistic technique for creating realistic eyebrows for clients with cance

Written by Pamela Taylor, internationally-recognized fashion and celebrity makeup artist
Hair loss is traumatic experience that can result in a client looking and feeling different. One of the side effects of chemotherapy is hair loss, including the eyelashes and eyebrows. Although this situation can be difficult for clients with hair loss, it is possible to create realistic-looking eyebrows.

Halloween Makeup

Written by Maurice Stein, celebrity makeup artist and founder of Cinema Secrets Cosmetics
Usually, makeup is about enhancing the client’s beauty with the proper tools and techniques. Sometimes makeup can be about deception and transformation, such as turning a client into a monster, creature, or animal. For a professional makeup artist, makeup can be very rewarding and, especially during Halloween, a lot of fun.

Fall Makeup for Luxurious Eyes

Written by Anabel De La Vega, skin care program director at Boca Beauty Academy
The new trends for the fall makeup 2015 season are classy and original. Makeup looks for this season become more elegant and fashionable, as the colors become darker. Fall 2015 brings smoky dark blues and luminous colors such as bright yellow, gold, and orange.

Highlighting and Contouring

Written by Angelica Itomura, makeup artist at Downey Makeup Academy
The concept of face sculpting, or contouring, is creating a symmetrical face. The key factors of highlighting and contouring are in the understanding of light and shadows. Understanding the way light falls on the face is how the eyes will perceive shadows. When using both techniques, the illusion of a balanced face can be created.

Lipstick is Instant Gratification

Written by Noreen Young, L.E., owner of Noreen Young Cosmetics
When a woman is blue, she knows just what to do. She buys herself a new lipstick! A survey says that 75 percent of women believe that wearing lipstick improves their confidence and makes them look and feel better. It is definitely a cheap thrill. If a spa does not retail lipsticks, clients are buying it elsewhere after they leave the spa. Even in tough…

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