In today’s beauty market, the options for maintaining, treating, and glamorizing eyebrows are endless. With so many options for clients to choose from, it is the job of the professional to steer them in the right direction. Microblading, microshading, waxing, threading, and tinting are among the most common and popular methods for eyebrow enhancement. Helping clients understand the benefits of each can aid them in…
Clients and consumers love makeup, but do aestheticians? In 2018, makeup sales reached $8.1 billion and skin care sales were $5.6 billion, according to the NPD Group, an American market research company. “The number of consumers using makeup reached 67% in 2018 – an increase of six percentage points over two years ago.” The consistent growth in the makeup category presents an area of opportunity…
The core purpose of any business is to offer value to clients through products and services. However, for a business to be able to scale and grow, it has to generate revenue. A key performance indicator to measure profitability of an expense is return on investment. Adding makeup options to a service menu will instantly improve your return in investment, since there are very few…
As beauty professionals, there is no doubt that we know our products. The very nature of our business requires us to understand and use them with expert care, making it possible for clients to experience the results they desire. Of course, maintaining these results also includes homecare. When it comes to skin care, we have taught our clients well – to maintain optimal results, they…
Did you know that makeup is one of the most immediate tools professionals have to create an instant skin transformation for beauty conscious clients? A personal makeup styling session is about helping clients choose healthy skin cosmetic options for day and evening looks, which can be updated based on seasonal color changes. This makeup session can be a fun self-discovery for the client and give…

April 2021

Brands of the Month

  • Celluma by Biophotas, Inc
  • Repechage
  • Alexandria Professional