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Although there are many different ways to apply makeup, temporary beauty fads, and cultural norms, there are also beauty trends that are classic and timeless. For the average person in most cultures, the daily goal is to have natural beauty be the focus with some enhancement. When we start to overdo or go to the more extreme end of the beauty spectrum, we might end…
When it comes to makeup, everyone has a different style. Some women like bold, bright, colorful makeup. Others might prefer a more subtle, natural look. And many might even go au natural more often than not. Understanding each client's makeup style is the first step to a great makeup application, but what comes next? There are many important factors that come into play when teaching…
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's clientele can vary across a broad spectrum – from personal style to the color of the skin on which a…

Expressive Eye Makeup Trends for Spring

Written by Allyson Harold, lead makeup artist and color trend specialist at Mineralogie
Spring is approaching quickly and this year’s colors and techniques boast the most fun yet! Emerge from hibernation to become inspired by nature and all the colors it has to offer. Vivid color can be especially intimidating after a season of dark and vampy shades. This spring, take a fearless and original approach as a makeup artist by dipping into some extremely expressive shades.
It is time to help clients that are looking for a beautiful, soft makeup look. For spring, the ideal makeup is soft and light. Heavy, creamy makeup can be a client’s worst enemy – and yours. Natural color palettes are the easiest and most popular during spring. As makeup artists, our goal should be to make our clients look and feel gorgeous and happy.

P&E 2021

Brands of the Month

  • Alexandria Professional
  • Celluma by Biophotas, Inc
  • Repechage