A Bride’s Best Makeup

Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe for the entire bridal party. However, despite all of this planning, many women wait until the last minute to plan their makeup and hair application. As a skilled makeup artist it is important to be…
An eyebrow that has never been tweezed, waxed, threaded, or altered in any way has approximately 550 hairs per eyebrow; they are bold, beautiful, and youthful. On the other hand, a groomed eyebrow has approximately 250 hairs. Today, there are clients with thinning eyebrows due to hormonal changes, medications, and illnesses. While a non-defined eyebrow can age the client, bold and beautiful eyebrows add a…

Bridal Makeup: A Freelance Artist’s Guide

Written by Courtney Freeman, owner and licensed aesthetics instructor for Southeastern Esthetics Institute
In the life of a budding makeup artist, understanding business logistics is an undeniable key to long-term success! These fundamental tips from a working bridal makeup artist can help to alleviate stress and streamline a routine for gorgeous brides, every single time!

Picking the Right Shade of Red Lipstick

Written by Carolyn Diamond, L.E., makeup artist, owner of Carolyn Diamond Make
Red lipstick is a universal classic and has yet to go out of style. Although red lipstick can be one of the most powerful weapons in any client’s beauty arsenal, many assume they cannot wear it.Many clients, when they gather enough courage to attempt wearing red lipstick, often feel awkward, as though everyone is looking at their lips. Truth be told, they probably are! Beautiful,…

Winter Makeup Colors

Written by Angelica Itomura, makeup artist at Downey Makeup Academy
Makeup, like clothing and hair styles, change every year. Cosmetic companies are continuously challenged to come out with new colors, techniques, and textures.

April 2024

Brands of the Month

  • Face Reality Skincare
  • DMK Skin Revision Center
  • Skin Script

Makeup Matters