An introduction to... Beauty

Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly.

Almost half of American women feel that wearing makeup gives them control.

The largest part of the cosmetic industry, 36.4 percent, is represented by skin care products.

As of 2016, the revenue of the cosmetic industry was $62.46 billion.

A 2013 study revealed that British women keep makeup six years after its expiration date; on average, they keep eyeshadow for about seven years.

In 2016, the men’s grooming market was $19.36 billion. By 2020, it is expected to grow to $23.98 billion.

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