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Bridal Makeup

Written by Pamela Taylor, internationally-recognized fashion and celebrity makeup artist
Bridal makeup is a very specialized field within the makeup profession. When applying bridal makeup on a bride’s actual wedding day, there is a marked difference in the application. Why is bridal makeup different? When applying makeup for a magazine shoot, the application is often done for the camera. The subject is prepared using makeup that does not have to be water resistant, long-wearing, and…

The Real Purpose of Makeup

Written by Christine Pemberton
It is generally true that most people eat with care to ensure that what they ingest supports major internal organ function. When cooking, simple and clean ingredients often create the best cuisine. The same principle should hold true for the makeup that clients use on a daily basis to enhance, not mask, their appearance. Makeup is meant to enhance outer beauty without harming the skin.…
Although there are many different ways to apply makeup, temporary beauty fads, and cultural norms, there are also beauty trends that are classic and timeless. For the average person in most cultures, the daily goal is to have natural beauty be the focus with some enhancement. When we start to overdo or go to the more extreme end of the beauty spectrum, we might end…
When it comes to makeup, everyone has a different style. Some women like bold, bright, colorful makeup. Others might prefer a more subtle, natural look. And many might even go au natural more often than not. Understanding each client's makeup style is the first step to a great makeup application, but what comes next? There are many important factors that come into play when teaching…
The materials used to apply the craft of a professional makeup artist is as important as the applications themselves. Having the right shade of color means nothing if you do not have the proper brush to create the look a client desires. A makeup artist's clientele can vary across a broad spectrum – from personal style to the color of the skin on which a…

Expressive Eye Makeup Trends for Spring

Written by Allyson Harold, lead makeup artist and color trend specialist at Mineralogie
Spring is approaching quickly and this year’s colors and techniques boast the most fun yet! Emerge from hibernation to become inspired by nature and all the colors it has to offer. Vivid color can be especially intimidating after a season of dark and vampy shades. This spring, take a fearless and original approach as a makeup artist by dipping into some extremely expressive shades.
It is time to help clients that are looking for a beautiful, soft makeup look. For spring, the ideal makeup is soft and light. Heavy, creamy makeup can be a client’s worst enemy – and yours. Natural color palettes are the easiest and most popular during spring. As makeup artists, our goal should be to make our clients look and feel gorgeous and happy.
The weather may finally be cooling off, but a few popular makeup trends continue to heat up. More and more women are looking to mimic the high fashion looks of celebrity makeup, and it has never been easier to teach your clients certain techniques to accomplish at home.Through the use of simple blending techniques, proper grooming of eyebrows, and the occasional faux eyelash, women are…
When young aestheticians start out in their new journey, the opportunities are endless as to the direction of their career. At first, newly licensed aestheticians are eager to begin their careers and experience the fulfillment of her learning. As their careers progress over time, these aestheticians will discover what they love most about their field and may choose to pursue extensive schooling in one aspect…
Women have been fascinated with beauty for centuries. Part of that fascination is perfection. In order to achieve that perfection, women have been using makeup to cover up their blemishes. There comes a point in a woman’s life where there is a need for a cover up, whether it be a portion of the face, full face, or body. Using makeup to cover pimples, blemishes,…

2014 Makeup Trends

Written by Kimberly Czelusniak, L.E.
Writing a piece on current makeup trends is quite challenging, as you turn the corner of the runway, there is another! One thing is for certain, which is great news for aestheticians and makeup artists: makeup will not be paring back to minimal anytime soon. Have fun. Your client’s face is an empty canvas and options abound for being on trend.
I began my aesthetic career as a makeup artist. Inspired by the training I received from one of the finest skin care schools in the United States, I felt very confident on my first day at work apprenticing as a makeup assistant for a national hair magazine. What I quickly discovered was that everything I had been taught was the antithesis of what real life…
The perfect manicure or pedicure starts with healthy, resilient nails and the role of the nail care professional in their care is critical. Before a nail lacquer color is selected it is important to assess the health and general condition of a client’s nails, cuticles and skin. You should be able to identify and address some common conditions that effect nails and nail growth. If…
Sunless tanning is considered the application of a natural or chemical-based product that is applied to the skin to produce an effect similar in appearance to a natural suntan. The popularity in sunless tanning services has grown over the past 30 years as an increase in concern about sun exposure, the health risks of tanning beds, and the "Hollywood" factor. Originally in a lotion/cream form,…
Around this time of year, most people strive to achieve beautifully bronzed skin. Despite knowing the damaging and aging effects of UV rays, many will ditch the sunscreen in an attempt to obtain glowing skin. Knowing bronzed skin is in high demand amongst our clients this season, how can we drive home the importance of sun protection and what can we offer them as an…
As professionals in the aesthetic, salon and medical spa industries, we understand how important it is to exceed the client's expectations in as many ways as possible. On the surface, our mission is to help clients look as youthful, healthy and beautiful as possible. They expect us to share our best services talents and products in the least amount of time and with the least…
Each season presents an opportunity to modify your client's makeup look. It is not necessary to toss products season to season, but there are important guidelines to follow in order to achieve a look that is most appropriate for the current season. Throughout the last 15 years as a makeup artist, I have noticed that over time, most women develop a makeup routine – they…
Natural beauty remains the most timeless and sought after look of all. Women want makeup that enhances their own beauty without looking overdone. Makeup trends would not gain popularity unless the woman underneath has what it takes to motivate other women to copy the look. As a girl who has been in front of the camera and behind the scenes in the pageant and modeling…
People who frequently use tanning beds experience changes in brain activity during their tanning sessions that mimic the patterns of drug addiction, new research shows. Scientists have suspected for some time that frequent exposure to ultraviolet radiation has the potential to become addictive, but the new research is the first to actually peer inside the brains of people as they lay in tanning beds. What…
The Dermatology Nurses Association (DNA), joins nearly 100 state and national medical associations including the AmericanAcademy of Dermatology Association and the American Medical Association in signing a letter of opposition to Rep. Michael Grimm (R-C, NY), who co-sponsored legislation to repeal the 10 percent tax on indoor tanning services. According to the AmericanAcademy of Dermatology Association, nearly 70 percent of tanning salon patrons are girls…
Treating the scalp as skin with cosmeceutical ingredients can inhibit the progression of hair damage and loss. Millions of Americans battle some form of hair loss, spending upwards of $3.5 million annually on treatment solutions that oftentimes are ineffective. Though hair loss is commonly due to genetics, it can also stem from unhealthy or aged scalp conditions. Research recently conducted by Rhonda Allison, founder and…

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