Anytime is the right time of year to teach clients and assist them on throwing out and cleaning up their beauty routine. Today in social media, it is all about de-cluttering your home or office, so now is as good a time as any to go over clients’ makeup and skin care routines. There are several ways you can do this. Consider it like a beauty detox. Here are my personal tips on accomplishing this.
Create an e-mail blast or postcard mail out to send clients and invite them to a beauty detox event. Pick a week or weekday when business is slower, if possible, and allot time for this in your appointment book.
Once they book their appointment, ask them to bring in any products they are currently using from skin care to beauty.
Once they come in for their appointment, look over their products and see how old they are. Do they look old and dirty? Is the mirror cracked in their compact or eyeshadow kit? Is their bottle of foundation beige and a touch of green? These are all examples of what I have seen that are not good or safe to use.
Explain in your own kind way how they need to do this at home. Even if it is their favorite color or a discontinued product, they need to stop using it and toss it. Clarify that makeup and skin care, no matter how much they paid for them, do not last forever.
Throw out the products with their permission. I found an adorable small garbage can with lips all over it and it is my makeup and skin care garbage can. My clients get such a kick out of it that the pain of tossing out their beauty items is easier on them.
We give clients an information card I created that is called, “What is the shelf life of your skin care and makeup?” They love this handy guide. They tell me they keep it in their bathroom on the medicine cabinet door or their vanity. In addition, it keeps me on their mind.
This is my guide for our clients:
- Face washes, eye creams or gels, serums, moisturizers, and night creams all last six months to a year. Body lotions, face masks, and scrubs last up to two years.
- Sunscreen lasts one to one and a half years.
- Makeup and mascara last a maximum of three months.
- Liquid and creamy foundations last six months to a year. Powder foundation lasts up to two years.
- Powder eyeshadow and blush last up to two years.
- Lipstick lasts up to two years.
- Eye and lip liner pencils last up to two years.
- Eyelashes and eyelash curlers need to be looked over and checked out, as well. Eyelashes get tired-looking and unsafe to keep re-using and the rubber crimper in the eyelash curler eventually gets dirty and needs replacing.
However, I always tell my clients, when in doubt, throw it out. Clarify to the client, once opened, their product efficiency will be affected. Tell them to not store their skin and makeup products near or in a sunny window area and to always place caps or lids on their products after use.
After you toss out whatever is necessary, make your professional recommendations, replenish with new products, and replace what is needed. But, first, you must access their budget – see what they can spend on today’s visit.
Another service you can offer them at another time is “Let’s Make Over Your Cosmetic Bag.” This appointment is just as it sounds. They book an appointment for it, or you can do this as an add-on to a makeup lesson, and they bring in their cosmetic bag from their purse. They love lightening their load and saving their back, too.
I like to use brush makeup wipes or sprays in a pinch on set or on location. I also like to use a jar of solid brush cleaner with aromatherapy to clean my sponges and brushes. The best concealer brush and lip brush cleaner is a dish washing liquid. I find that the brand Dawn removes and cleans well. Seeing is believing. You will wonder how you ever survived without it.
I hope you incorporate these services into your beauty service menu. You can charge a fee or make it free with a purchase of a certain amount or more.
Noreen Young is a nationally known educator, author, beauty therapist and professional makeup artist. She has had the pleasure of working with designer Diane Von Furstenberg, Matrix, Revlon, Wrangler, NFL games, Fox Network, Fox Sports, sportscasters, and newscasters. She is a regular guest beauty and lifestyle reporter on television news shows like NBC, WJXT, CBS, ABC, and Fox in sunny Jacksonville, Florida and across the country. Her work is featured in national magazines and seen on box covers and commercials. An avid lover of lipstick, she has a collection of lipsticks just for the spa and salon industry.