There are some first-time clients who will dump an entire bag of skin care products on the table when they come in for their first facial appointment or consultation. Thankfully, they sought out a professional for guidance and support with their skin. With the vast amount of so-called skin experts, beauty influencers, beauty bloggers, and YouTube’s famous “how-to videos,” it is no wonder women and men are confused when it comes to skin care and what they should or should not use. Skin care professionals should understand how to help clients navigate the internet, how to simplify clients’ skin care routines through education, and lastly, how to empower clients to make smart skin care purchases for their skin.

Samantha Dench is a 16-year licensed aesthetician, owner of Skin Deep, author, and speaker. Dench’s passion goes beyond treating the skin and incorporates internal health as means to achieve healthy skin for clients by finding the root of the problem. She loves to educate groups of women and share her knowledge and passion for skin. Dench finds pleasure in sharing her book to help women take control of their skin. She is a single mom of three and loves to cook, bake, and find creative ways for healthy alternatives to her favorite dishes.