NovaLash’s annual LASHOff was held in Houston, Texas in 2018. At the event, the Lash Artist of the Year was selected – an honor bestowed on the top eyelash artist from the company’s international roster of eyelash extension professionals. Finalists for this award submit a collection of videos and photographs to showcase skill and an eye for giving clients the perfect NovaLash look. Tonje Fjeldberg Elshaug of ĽAlfáz del Pi, Spain was named 2018 Lash Artist of the Year. “To win Lash Artist of the Year is truly my dream come true,” Elshaug said. “It makes me feel that anything is possible. If you never give up, have big dreams, and work hard, you can achieve your dreams.” As Lash Artist of the Year, Elshaug will receive over $25,000 in cash and prizes as well as advertising, marketing, and travel opportunities with NovaLash.