Pioneering clean beauty brand, jane iredale, celebrates 25 years of global expansion in the professional and retail channels with a range of products designed to promote healthy skin. The milestone anniversary coincides with a retail partnership at Bergdorf Goodman.
Founded by former casting director and producer, Jane Iredale, the brand entered the market in 1994 with a first-of-its-kind product: a loose mineral foundation designed to enhance the health of the skin. The coverage and skin care properties were unparalleled and it was quickly adopted by plastic surgeons and dermatologists for its unique benefits. The line expanded to include more than 400 color cosmetics, skin care, and nutritional supplements all designed with a holistic approach to beauty and clean formulations. This proposition has attracted skin care therapists, professional makeup artists, and consumers and has fueled the brand’s recent online growth and retail channel opportunities. It has also paved the way for clean, cruelty-free, skin-nourishing cosmetics brands.
“It’s been 25 years of growth and excitement, watching the industry change to a degree where it’s hardly recognizable,” says Jane Iredale, founder and CEO of Iredale Cosmetics, Inc. “We’ve played a large role in that transformation, which has been immensely satisfying. Our launch in Bergdorf Goodman this month feels like a reward for many years of hard work.”
jane iredale will have a strong in-store presence on the beauty floor at Bergdorf Goodman with a curated assortment of almost 200 products, including all vegan foundations with select eye, cheek, and lip products. The distinct value of high-performance products with clean formulations positions the brand for success with the Bergdorf shopper. The brand will also be available on their website.