The Global Wellness Summit (GWS), the foremost gathering of international leaders in the 4 trillion global wellness economy, announced that Irene Forte, wellness director for Rocco Forte Hotels and daughter of Sir Rocco Forte, British hotelier and philanthropist, will join its advisory board. Forte oversees the wellness strategy and offerings for the 14 Rocco Forte Hotels, has just launched Irene Forte Skincare, and has won awards for her achievements as a rising young entrepreneur. Forte will be instrumental in helping the GWS address the powerhouse demographic in the wellness industry: millennials.

“It’s with great pleasure that I welcome Irene to our board,” said Susie Ellis, GWS chairman and CEO. “We’re a conference devoted to the business of wellness and she will bring invaluable expertise to help ensure that our organization reflects the very future of this industry – millennials and even younger generations. With millennials representing the first wellness generation and as the age demographic that will have the highest spending power by 2025, Irene will help us stay relevant and keep evolving toward the next-generation wellness consumer.”