Weleda, the European personal care and beauty brand, has partnered with international recycling leader TerraCycle to offer consumers an easy way to recycle packaging waste from their entire Skin Food line of products.
“Preserving the balance between what we take from nature with what we give back is our core value,” says Rob Keen, CEO of Weleda North America. “This respect for nature is in our DNA and it guides everything we do – from our innovative biodynamic farming practices that actually pull carbon out of the atmosphere to our manufacturing facilities in France, Germany, and Switzerland that use energy from 100% renewable sources. We also employ thoughtful ingredient sourcing and ethical partnerships that protect the life, energy, and potency of our products. Now, we are teaming up with TerraCycle to ensure that our recently launched Skin Food packaging has every opportunity to be recycled.”
Through the Weleda Recycling Program, consumers can now send in their empty packaging from the entire Skin Food line of products to be recycled for free. Participation is easy and requires users to sign up on the TerraCycle program page and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Additionally, collectors can earn one dollar per pound of waste sent to TerraCycle to donate to a non-profit, school, or charitable organization of their choice.
“We are pleased to be working with Weleda to offer consumers a free recycling program to complement their new Skin Food line of products,” said TerraCycle CEO and Founder, Tom Szaky. “By participating in the Weleda Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products that they choose to include in their beauty regimen.”
Among Weleda’s many different sustainability efforts, packaging improvements are a continual focus area for the brand. In fact, through their efforts, four tons of material were saved in 2017 by optimizing the weight of the screw caps used for Weleda’s aluminum tubes. Weleda looks to increase the amount of recycled material used in its packaging, with some newer launches using up to 70% recycled plastic for packaging material.