Welcome to AIA

 

Welcome to the Aesthetics International Association (AIA). Here, you will learn about AIA, our mission, and the numerous resources we provide our members to help them foster their growth and take their careers to the next level and beyond.

Serving aestheticians since 1972, our mission is to raise the standards of education and public awareness of the aesthetics industry.

Regardless of your current level of experience in the industry, AIA is confident we have the tools and network available to help you along your career path.

AIA’s president, Michelle D’Allaird-Brenner, addresses our members each month, covering a topic that’s relative to professional aestheticians. To learn more about Michelle, AIA, and our mission, check out some of her recent letters below.

Makeup enthusiasm is at an all-time high. I can barely keep up with the viral video tutorials by professionals, let alone those being made by younger individuals – sometimes under the age of 10! I must admit, my makeup routine is very minimal, so I take great interest in these videos. From contour to shading, and dramatic evening looks to light daytime looks, these videos are a great resource for…
Often overlooked when treating clients with acne is the emotional side of dealing with the condition. For youth, teasing and bullying often occurs. In some cases, this leads to depression, withdrawal, and even suicide. I have found that providing opportunities for clients to open up about the emotional element of acne creates an environment where they feel safe. Remember, it is not easy to gather the courage to make an…
Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential. Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an adequate amount. Discuss with clients the importance of following the instructions found on sunscreen labels.…
I recently had the wonderful opportunity to spend time in Miami, Florida. There I visited with professionals in the industry and took a look at the trends and services provided in this sunny city. The biggest discovery I made – Miami loves waxing! As we gear up for warmer weather everywhere, let’s explore some waxing basics and best practices. Waxing is the oldest form of hair reduction. Today, it comes…
This is a topic that is personal to me as I started noticing small dimples a few years ago. I keep myself in good shape but, as the years have passed, I feel as though my cellulite has gotten worse. I, just like many, began trying creams, oils, body wraps, drinks, laser treatments, and other types of services on the market. Though there is no cure for cellulite, there are…
Happy New Year! I know with all the amazing and positive professionals in our industry, everyone had a fantastic fourth quarter and joyful holiday season. The month of January is all about preparation. Start planning now for the year of trade shows. Visit DERMASCOPE.com for all of the 2018 dates and plan your trips early! New year, new treatments. How should we start, but with a nice chemical exfoliation and…

'Tis the Season to Strategize

Written by Michelle R. De Leon
As I sit down to write my final letter of 2017, I have the opportunity to look back over this past year and, as always, it never ceases to amaze me how quickly the year went by. December – our final month of the year – is, historically, one of our industry’s most profitable times as the holidays are here. We all want to look our best; so, the “things…

Comforting Body Contour Clients

Written by Michelle R. De Leon
There is a quote that states, “sometimes the hardest thing to wear…is our own skin.” The mirror is not always our best friend, how many body contouring clients feel this way? We need to take a deeper approach. not only into how we address clients, but in our techniques and treatment times to ensure we provide clients with the results they desire.

Making Marketing a Group Activity

Written by Michelle R. De Leon
As an educator and consultant in the aesthetic industry for over a decade, I understand that one of the most common struggles for any business owner is maintaining revenue throughout slow seasons. The most common downtime for revenue we face is summer time sales. Keeping clients engaged with a healthy summer skin care routine that keeps them happy, as well as the staff’s schedule busy, is essential for summer. What…

The Golden Key to Success

Written by Michelle R. De Leon AIA Ambassador
Education is the golden key to success. Technology, products, and services are constantly changing in our industry. How are you ensuring that you are up-to-date with these changes? Whether you are a business owner, a new graduate, or a veteran in the field, continuing education is an important part of staying knowledgeable about what is currently trending. Keeping track of advancements in the industry is extremely important to ensure increased…

Machine Maintenance

Written by Michelle R. De Leon
If you own your business, aesthetic equipment machinery is one of your vehicles to success. But, there are challenges. Not only are you facing the challenges of keeping up to date with the latest technology, but there are also state and federal regulations to follow and maintenance and repairs to consider. Where do you begin on creating multi-level schedules on maintenance, service, audit, education, and marketing your services? How often…

A Fresh Approach

Written by Michelle R. De Leon
Thank you to everyone who took the time to stop by the DERMASCOPE booth at the recent Dallas International Congress of Esthetics and Spa to say hello and catch up. This year, I had the opportunity to go out on the floor and shop our amazing vendors. My favorite new picks were the gold, sulfur, and aloe masks. I also noticed that our clients are excited about our new add-on…

Addressing Client Challenges

Written by Michelle R. De Leon
I hope everyone is having a successful and fulfilling first quarter. I have been spending a good amount of time consulting with clients about ways to prevent and correct damage from hyperpigmentation. With such a wide variety of products and services that our industry offers, it can be an overwhelming journey for the consumer. If you are anything like me, you have tried an array of products and treatments to…

Preparing for Summer

Written by Michelle R. De Leon
Summer is almost here. Are you prepared to inform more of your clients about how to properly protect their skin? Sun exposure is the primary cause of skin damage, and while most people are aware of this, they maintain their habits of overexposure. Many of the treatments skin care professionals provide are contraindicated to restrict or eliminate the amount of sun exposure before or after receiving the treatments.
Every year, my staff, students, and I look forward to attending the International Congress of Esthetics & Spa in Dallas. We go as a group and enjoy seeing all the new skin care products and attending the training classes. The energy is always full of excitement and the room is filled with hungry minds that are eager to learn! It is fun for me to walk the floors and run…
I hope everyone is already feeling the healthy, inspiring, positive energy of 2017! Mother Nature kicked off the New Year in Texas with a taste of winter, but only for a quick minute! With the cold weather, however, comes dry skin. Be prepared for clients to start getting in contact with you by touching base with your product line representatives to find out their plans to boost sales. Use this…

AIA’s Newest Member

Written by Michelle R. De Leon
I am honored and blessed to have this amazing opportunity to be part of Aesthetics International Association. I am a licensed aesthetician, certified laser professional – LSO, and aesthetic instructor and director for a laser academy that started as a client. I have been in the aesthetic industry for over a decade and this industry has provided me with an incredible ongoing journey of opportunity.
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AIA's Powerful Partners

Yahui Bio

Yahui Bio

Yahui Bio is dedicated to improving the way you look and feel with inner and outer beauty products. We have Read More
Aesthetic Science Institute

Aesthetic Science Institute

The Aesthetic Science Institute (ASI) is a premier CIDESCO Esthetics School in Latham, New York. Licensed by the state of Read More
Southeastern Esthetics Institute

Southeastern Esthetics Institute

Southeastern Esthetics Institute is a premier advanced aesthetics training facility located in the heart of downtown Columbia, South Carolina. This Read More
iS University

iS University

iS UNIVERSITY is dedicated to providing industry professionals with on-demand and unbiased aesthetic education. Our cutting-edge, educational platform is exclusively Read More
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On Demand Webinars

  • Clearing Concepts: Clogged Pores and Acne Management
  • True Causes of Acne
  • The Only Technique for Brazilian Waxing You'll Ever Need
  • Reducing and Preventing Hyperpigmentation Naturally
  • Five Figure Profits: Improving Your Daily Operation to See Greater Return
  • Protocols and Plans: The Need-to-Know for a Successful Spa Business
  • In It Alone: The Solo Aesthetician
  • Retail Revolution: How to Beat the Internet and Sell More Products
  • Growing a Skin Care Practice: Fact vs Fiction
  • Sunbelievable: A Discussion on Sun Damage, Sun Care, and Common Sunscreen Myths
  • Claims Happen: Understanding Insurance and How to Avoid Lawsuit
  • Can I or Can't I? How to Determine Your Scope of Practice
  • Get Your Wax On (And Off)!
  • Get It Together: Combining Treatments with Devices for Improved Results
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Must-Haves

Anti-Aging Treatments for Dry Skin

Unlike oily skin, dry skin can be prevented. Learn to reinforce the trans epidermal barrier, add hydration and nutrients, normalize exfoliation, and protect the skin from drying environmental factors...

Next-Level Learning

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...

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