Summer is drawing near, so clients should be drawing out the sunscreen. Proper client education on sun protection is essential.
Remind clients that any activity in the sun requires adequate sun protection – from long trips to a quick lunch on the patio. Two common sunscreen mistakes are in frequency of application and using an adequate amount. Discuss with clients the importance of following the instructions found on sunscreen labels. When it comes to amount of sunscreen to apply, for instance, the typical amount that should be used on the face might be shocking to clients. The daily amount of sunscreen needed for the face is about a golf ball-sized amount. If clients seem hesitant to apply this much sunscreen, for fear of how it might look, explain that makeup primers, mineral makeup, tinted moisturizer, and dusting powders can contain SPF. Layering can aid in successful sun protection.
Remember to also remind clients about the importance of continuous application throughout the day. Sunscreens are made to filter, reflect, or absorb both UVA rays, which affect skin aging, and UVB rays, which cause burning. The peak time when sun exposure can cause the most damage is between 10 a.m. and 4 p.m. These are the times when clients need to pay special attention to the reapplication of sunscreen.
When it comes to selling sun protection products, creativity can be the key to success. I always keep my sunscreen in the ice cooler when heading outdoors because it keeps cool and feels refreshing to apply when in the heat. A display cooler filled with fake ice and a few different types of sunscreen might look fun and encourage clients to think outside the box to keep sunscreen readily available. Make sure to offer a variety of sunscreens that compliment all skin types, including tinted, acne-prone, anti-aging, extra hydration, sprays, heavy, and light options.
It is essential for clients to understand that the sun can do much damage in a very short period of time. Professionals should educate clients on proper sun protection strategies, sunscreen use, and the effects of sun damage. Even little reminders to use SPF treated hats, clothing, and umbrellas can have a positive effect on helping clients to protect their skin.
Michelle R. DeLeon