Improving your waxing services is a great way to increase sales and boost overall business. Waxing is a popular service that builds loyal clients and supports sales growth through add-ons and retail products. Always looking for ways to improve your business will allow you to grow while also building support among your loyal clients. Here are three strategies to consider when looking to boost your waxing business. 

ENHANCE THE CLIENT EXPERIENCE 

Customer Service 

Exceptional customer service will not only keep clients coming back but will also encourage them to tell others about their experience, bringing new clients into your business. Waxing is an intimate service that can be unpleasant if not performed correctly, so it is especially important that your customer service supports your client’s overall comfort and confidence. The way that your client feels when they leave a waxing service will directly impact their satisfaction and loyalty and have an impact on the future of your business’s success. If a client does have a negative experience, they are likely to tell more people than if they had a positive one. Trying to minimize the chances of a negative experience for your client will improve your overall business.   

Lindsay Miller is the president of LYCON Wax North America. Having first discovered LYCON Wax in the United Kingdom 10 years ago, she has dedicated her time to growing the brand across North America, including introducing LYCON to Canada. Training and product quality are extremely important to Miller and she prides herself on building a strong team around her that can offer the best customer experience possible. LYCON continues to be a market leader in hair removal wax and is used in top spas and salons around the world.