Deciding to go solo and open your own business is an exciting time, but it’s easy to get overwhelmed with where to even start. When to go solo depends on several factors, but the general rule of thumb is to have six months of spa rent saved. If you are going solo while currently employed and have a solid book, you’ll have a better chance of having a higher baseline of clients. There is never a guarantee that clients will follow you, but some clients do get attached to their service provider and will. If you’re in this position, be careful how you market yourself and inform your clients when you’re leaving. The beauty industry is notorious for having managers who let aestheticians go the minute they get wind of you going solo. So, unless you are in a position where you don’t necessarily need your current job, be very cautious with letting your clients know you’re going solo.
Once you’ve decided you’re prepared to go out on your own, brand development starts. Your brand is more than just a logo and business name. It is your color scheme, font types, and overall aesthetic. You want your brand to be cohesive and recognizable. Don’t be afraid to experiment either. If you don’t like something, change it, but change it across the board. Your social media channels, e-mails, and whatever other marketing material you create should always be aligned with any rebranding.
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Taylor Wilson is a licensed aesthetician hailing from the DMV. She’s a graduate of Von Lee International School of Esthetics, founded by the legendary Carole Walderman. She was a wax trainer at a European wax center and eventually transitioned into her own studio, JB Skin Clinic, full time where she provided waxing and skin revision treatments. Realizing she wanted to focus on education and helping other aestheticians reach their goals, she came on board to Starpil as their brand educator.