In a press release dated January 14, 2022, Heraldkeepers stated, “The global medical spa market was valued at $11,063 million in 2017 and is expected to reach $27,566 million by 2025 at a compound annual growth rate (CAGR) of 12.2% during the forecast period.”

Whether you are a brand-new medical spa or an existing one, in order to cash in on this growing market, you will need to have a carefully designed marketing strategy and budget to support it. Measuring the impact of your marketing dollars is invaluable and getting the most from your marketing dollars is important for your bottom line.

Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.