In order to stay healthy, know your numbers; at least that’s what our health providers tell us. The same holds true for running a healthy medical spa. If you don’t know what your numbers are, you won’t know whether your practice is healthy or headed for financial problems. It’s time to pick up your magnifying glass and focus on your bottom line and the numbers that go into determining it. “Businesses that rely on solid numbers and key metrics, rather than subjective measures such as hearsay and intuition, have the edge on financial success.”1
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Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.