Jewellee Williams, founder of Crown Jewel Esthetics

Jewellee Williams, founder of Crown Jewel Esthetics

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The Crown Jewel  

Jewellee Williams began her journey in the aesthetics industry as a receptionist at a high-end spa. As the years passed, her love for the industry grew and she transitioned from working behind the desk to inside of the treatment room as a service provider. After many years of working for various companies and learning all the ins and outs of running a business, the COVID-19 pandemic pushed Williams to the next level in her career.  

Williams went from providing eyelash extensions and waxing out of her house in a room no larger than 115 square feet to finding herself in a three-treatment room studio in one of the most desirable areas of her city. Starting a business during a pandemic was no easy feat, but Williams attributes part of her success to many successful “esty-preneurs” who offered online coaching and mentoring during the lockdown. People, such as Kasey Boone of Glow Skincare LA, and Joelle Lee, were early mentors of Williams, providing her with both business and practical knowledge as well as inspiration for how she wanted her career to progress.  

Williams believes that networking is the key to thriving as an entrepreneur. She feels that when one realizes they do not have to know everything and can lean on others with experience around them, they will save themselves from a lot of foolish mistakes. Being consistent and not giving up when the going gets tough helps build resilience and confidence. Williams believes that in order to make the industry more enjoyable and less stagnant, it is important for professionals to stay humble and remember that they will always be a student.  

There is so much room for growth and connection in this field and Williams could not think of anything she would rather be doing than helping uplift other skin care professionals by being a resource and mentor for those who have similar beginnings as her. She cannot wait to see how this industry will expand over the years.  


“Jewellee Williams is a force to be reckoned with. Not only does she carry herself with grace, compassion, and poise but she has the natural ability to see opportunities and innovations and has the knowledge and emotional intelligence to connect those dots to create opportunities for herself and everyone around her. She is the definition of a female entrepreneur and is a natural leader who sees the light in others. Remember her name, she is part of the aesthetic industry's future success model.” -Sonia Altamura, L.E., owner of The Skin Lady 


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