With clients getting back to business amidst the pandemic and caring now more than ever before about health and wellness, aesthetics is an incredibly booming industry in 2021. Spa owners have a unique boost in a world focused on self-care more than ever before to ensure client satisfaction and a positive return on investment within the industry they love. The fundamentals of longevity in the spa business lie within understanding the 30% margin profit rule – ensuring the company is turning a 30% profit margin, at a minimum, on every single service and product in order to be sustainable. Practitioners must dedicate quality office time, at least quarterly, to dive into three categories within their spreadsheets: vendors, disposables, and human resources.

Courtney Sykes is the Chief Administrative Officer of Southeastern Esthetics Institute and licensed aesthetics instructor in South Carolina. Sykes also is the creator of Courtney Sykes Molecular Anti-Aging, a clinical skin care line for consumers and professionals. Her passion lies in creating real change in the aesthetics industry, assisting her students to obtain gainful employment, and make a difference in the lives of their clients. Sykes specializes in a science-based approach to skin health and education. Her primary focus is chemical peels, laser treatments, eyelash extensions, micropigmentation, and cosmetic lasers. Her background in medical spa management has led her to nationally-accredit the largest, licensed aesthetics school in South Carolina – Southeastern Esthetics Institute.