This classroom originally appeared in the 2020 Summit of Aethetics.

Importance of Client Loyalty

Recruiting new clients is expensive and requires intense, focused marketing effort. Keeping existing clients is easier, much less expensive, and pays huge dividends. Client loyalty should be a top priority for a spa. This webinar will provide insights into the importance of client loyalty. Treating clients like gold has its rewards. Spas can reap the rewards that only satisfied clients can provide – referrals, a more consistent revenue stream, word of mouth advertising, and more.

Internationally recognized aesthetic business development expert Cheryl Whitman is the founder and CEO of Beautiful Forever Consulting. She is a sought-after speaker and industry marketing specialist. With her seasoned team of professionals at Beautiful Forever, Whitman assists physicians and medical spas in creating new profit centers, developing profitable private label product lines, ghost writing articles and eBooks, and identifying and executing new business strategies aimed at improving their bottom line. A celebrated author, Whitman’s “Aesthetic Medical Success System,” a turnkey educational system, has assisted clients in opening or jumpstarting their current businesses. Her second book, “Beautifully Profitable, Forever Profitable,” provides solid, practical information on how to create, launch, and grow successful aesthetic medical practices and related businesses.