It is safe to say, intimate skin care has evolved greatly in the last decade and has become more popular, with high demand from both women and men. Intimate skin care has also created a specific niche within the skin care industry that any skin care provider could make a highly successful career out of alone.

It is no longer just waxing and laser treatments that service intimate areas. Sugaring, vajacials, specific intimate skin care product lines, v-steaming, male specific hair removal, intimate lightening, and vaginal and anal rejuvenation are among some of the most popular intimate skin treatments available today. While every skin care provider may have their preference on what type of intimate skin treatment to offer clientele within their own practice or business, intimate services are a powerful way to help clients gain confidence and can have a huge impact on their self-esteem by providing a safe and sacred space for them to be vulnerable, incredibly brave, and trusting without fear of judgment. By offering intimate area services and lending judgment-free support to clients, service providers create a priceless experience which is incredibly valuable as a service provider. Own that energy and take pride in it! 

BIKINI TO BRAZILIAN 

Hair removal preferences are personal, and there are a wide range of preferences. Limiting intimate hair removal to only bikini and Brazilian waxing or sugaring menu options is like owning a coffee shop and only offering two choices.

The first step in diversifying a hair removal menu is to understand the different types of treatments and the terminology associated. A Brazilian service leaves no hair behind and is considered the removal of all hair, front and back. A bikini hair removal service is generally considered the removal of all hair outside of the underwear line, such as the inner thighs and top of the mons pubis and usually does not include hair removal of the backside.

Bikini and Brazilian waxing and sugaring options on a service menu may include but are not limited to the following, regular bikini, tight bikini, bikini with backside, regular Brazilian, Brazilian without backside, and many more. Whatever service options are chosen to be included on the menu, be sure to include a detailed description of what the service entails as well as proper preparations and precautions the potential client can take before arriving at the appointment.

Before beginning the wax or sugaring service, always consult with the client to be sure about their hair preferences. Even if the client has booked a Brazilian, they may prefer a strip or patch of hair left behind or they may not even know what a Brazilian means. Clear communication is both compassionate and sets the standard for perceived expectations.

Tiffanie is a licensed aesthetician, CEO of Sweet Cheeks Waxing and Skincare, and an aesthetician educator and mentor of Sweet Cheeks University, specializing in Brazilian wax education. Follow @sweetcheeksuniversity and @sweetcheekswaxingskincare on Facebook andInstagram for more.