by Douglas Preston

Every business owner that survives the critical early years in operation will arrive at a point where the physical expansion or remodeling of the original location seems like a reasonable idea. Client growth beyond your ability to serve as currently built, cramped working space for a larger spa team and the desire to add new treatment options, all may foster the desire to redesign your spa's layout and look. Besides, that once-vogue Tuscan theme with its faux finishes and terra cotta accents may now seem ancient indeed to your regular and newer customers. We've all seen older businesses that allowed their sign paint to peel and décor age as the owners, long used to the daily grind of working there, overlook what customers clearly see. For my part I've been amazed at how an entire restaurant staff will not hear the skipping CD, hotel housekeeping will miss a large spider web day after day, or a spa will tolerate an embarrassing menu typo for years. But these are small details when compared to a major business remodel-do we tear down the building when a new sign will satisfy a problem?

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