by Jane Wurwand

These days, it's easy to get distracted. The real trouble is, the distractions take our attention from the issues which really count-client service being key among these.

We are such sensory beings, and barraged as we are with marketing messages, a simple trip to the store may turn into a phantasmagoric trip down the rabbit-hole. When I buy groceries, I will often see shoppers, apparently from other places, who cannot hide their amazement at the shampoo aisle of my local supermarket. Has washing your hair ever involved so many decisions? The same goes for purchasing a pair of blue jeans. This also used to be a pretty straightforward experience. Today, you need to know your boot-legs from your whisker-wash to your thong-rise-oh, forget it, the Denim Dilemma is too much. I usually end up deciding that the pair I've got are just fine after all.

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