Creating A Man's Spa Service Menu

By Douglas Preston

Thanks to the popular television series Queer Eye for the Straight Guy a sudden wave of men are having their eyebrows waxed and shaped to improve their appearance. Men have increasingly become enthusiastic customers of many traditional spa services, particularly therapeutic massage. But now we are seeing more opportunity for spas to work with male clients.

Men's health and fitness publications, travel magazines, and lifestyle television shows are routinely pitching the spa ritual to the male client, encouraging him to upgrade his level of personal care. Some spas dedicate specific time to men's treatments, and new spas are emerging that are designed to cater to men. This client also represents a growing consumer market for skin and body care products. The progressive aesthetician will want to know how this client differs from his female counterpart; what are his environmental and personal sensitivities, what type of service does he prefer, and what approach to professional skin care works best for his unique physiology and needs.

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