"Hair removal has become an art and a necessity for many women and men. It is no longer considered a seasonal service. It may still be a bit more popular in warm weather months and climates, yet it must be promoted throughout the calendar year. Whether you offer laser hair removal, sugar, threading services, or traditional wax hair removal services, it is extremely important to start marketing your hair removal rituals throughout the year. Men and women want to look great with and without their clothes on! To take advantage of this awareness and necessity for everyone’s needed hair removal rituals, plan to create fresh new marketing strategies that will be consistent, unique, and perhaps just a bit different."
Larry H. Oskin, president of Marketing Solutions
"You can be certain that clients want to have long-lasting hair removal results with minimal discomfort, zero downtime, and they do not want it to cost too much. They are savvy on procedures and will try several means to achieve their goals. Waxing is a lucrative service in the industry and takes little time. Most aestheticians employ waxing to extract the hair from the follicle. This hair removal option requires additional training, certification, and licensing. As a wax technician or aesthetician, your wax temperature, application, and removal all affect the skin and can increase ingrown formation."
Tina Zillmann, L.E., C.L.H.R.P., founder of Advanced Rejuvenating Concepts
"Professional body sugaring is very safe to gently exfoliate and remove hair from more delicate skin conditions such as eczema, psoriasis, varicose veins, spider veins, diabetes, et cetera … because it will not further damage the skin. When performed correctly by a certified practitioner, advanced body sugaring gently exfoliates the excess cell accumulation from the skin. Sugar itself has natural healing properties giving an added benefit to the treatments."
Lina Kennedy, president of Alexandria Professional
"There are several methods of professional hair removal, but two of the most popular are waxing and laser hair removal. Waxing will typically provide up to two weeks of smooth skin, while laser hair removal can achieve up to 90 percent hair reduction following six to eight treatments. Because of its convenience and the ability to remove hair without ripping it out by the roots, laser hair removal has become the go-to procedure for many clients who want a smooth physique."
Louis Silberman, founder of National Laser Institute and Dr. Briana Cain, N.M.D., naturopathic medical doctor
"Both men and women seek hair removal services, whether for the face, under the arms, on the legs, or elsewhere on the body. While some clients may initially simply request stand-alone hair removal procedures, as aestheticians we must address more than just removing unwanted hair, as many hair removal procedures have the potential to harm surrounding skin. Pre-treating skin and performing hair removal procedures that mitigate negative side effects like post-inflammatory hyperpigmentation (PIH) and ingrown hairs instead of just eliminating unwanted hair will maintain and optimize the health of the skin in the process."
Michelle Goldsmith, L.E., educator at PCA SKIN
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