×

Warning

JUser: :_load: Unable to load user with ID: 31566
Sunday, 23 April 2006 15:48

In High Definition

Written by  

An internal sense of well-being or “beauty” enables an individual to present a glowing self confidence in the world today. Surveys conducted by universities and economists have concluded and support that external beauty contributes greatly to personal and professional success.
I was very honored last year to be part of a “Beauty and Labor Marketing” survey, which had a demographic group of 7,000 respondents between 30-70 years old. From this survey, the economist concluded that people who are perceived as “very nice looking” earn about 10 to 25 percent more than those viewed as “average”. Their findings held true even when education and experience levels were comparable in the two groups. It was also found that attractive women increase their salaries at a much faster rate.


So it stands to reason that today's baby boomers are in search of that well-groomed appearance, so they are received more positively in today's society of “Youthfulness”.

Meaning for Make-up artist and Manufacturers
Within today's make-up industry the consumer is highly educated in benefits and results, the manufacturer is no longer selling promises in a jar, the advertising agencies are working long and hard at celebrity endorsements and for the first time moving towards models over the age of 40. Advertisements are using tag lines, such as, “Wearable make-up”, “Age Defining”, “Air-brushed” etc. The consumer is not so fast to take the bait – especially since every shopping network with promises of looking 10 years younger bombards them. Unfortunately the consumer is never told the DIVAS secret… she has had a facelift, filler injections, collagen and so on, and on every talk show make-up artists are giving How To Look Like the celebrity of the moment makeovers.
We have arrived at the age of HIGH DEFINITION. Do we as make-up talent understand the needs of the baby boomer client? Do we know where are talents are best sellable?
Today the baby boomer is our most educated consumer, so as make-up artist we must keep up with our education on the latest procedures by doctors, the treatments being done by both doctors and aestheticians, the newest ingredients, the hottest techniques and trends out there. For instance, those interested in working in TV, it is all about air-brushing. Television cameras have gone digital high definition. Have you mastered this technique?
From my own career experience at this moment the trend is all about the EYES. I have been blessed to work with some of the most talked about personalities of Film- T.V., Theater and the Who's Who of DC Power Players and no matter who – the eyes are the sell, the HIGH DEFINING FOCUS. Eyes can create the look of Power, Innocence, Sensuality, Mystique, and being Demure. We can even make a woman look younger with a great eye make-up look. Today the best backstage beauty tip is LASHES. Make no mistake they are back from the simple corner of the eye, to half the eye strip, to full strip, individual lashes, and lash extensions. LASHES ARE BIG BUSINESS TODAY!

Want to read more?

Subscribe to one of our monthly plans to continue reading this article.

Related items

  • Successful Upselling Foreward Successful Upselling Foreward
     
     


    Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no way you would jeopardize that relationship by asking the client to spend more money. All of which are perfectly reasonable thoughts and questions. However, I will ask you to put them in a box briefly, clear your mind, and be open to consideration for just a moment.

    Let me give you an example of an effective suggestion that happens millions of times, everyday, all around the world. You go to your favorite restaurant; you sit down, and look over the menu. Your server comes to the table and takes your order, you tell him what you would like and he confirms your order then says, “Would you like a salad with that tonight, or can I interest you in a glass of wine?” A perfectly harmless question, that was neither painful nor offensive. At worst you say “No, thank you.” At best, he just enhanced your dining experience, increased your bill, and ultimately his tip. Job well done!

  • Creating the Ideal Retail Mix - December 2008 Creating the Ideal Retail Mix - December 2008
    by Melinda Minton

    Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there are methods for making your spa’s retail routine hum.

     

     

    Your Spa's Style

    Oftentimes spas try to sell a bit of everything in an attempt to accommodate everyone. This can be a fatal error. The more fragmented your retail mix the more clients and staff will be confused. There must be a driving force behind your spa philosophy. Are you primarily a spa focused in on medical skin care, contouring services, water therapies, or all organic non-ablative therapies? Before you can determine the best retail mix for your spa, you really need to dig deep and understand your theme, focus, and primary therapeutic offerings. Moreover, remember that if you can’t get the product on them in the treatment room—there is a much smaller chance that the client will be taking the product home with them for further use when not at the spa. Integrating the treatment experience with the retail experience is crucial. When determining your retail mix, be cognizant of your client. Do you primarily offer clinical services or is your treatment mix somewhat more “fluffy” or gift-oriented?

  • Deal or No Deal Deal or No Deal

    When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.”

    Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time.

    Fortunately, fun isn’t the sole province of superstar athletes. It can work for the rest of us in the skin care industry, too. The link between having fun and business success has been proven in countless studies. When we’re having fun on the job, we are more creative and more productive.

     

  • Sugar... Not Just for Coffee Anymore Sugar... Not Just for Coffee Anymore

    by Lina Kennedy

    A couple of decades ago, offering cream and sugar for anything other than coffee or tea would have sounded quite ridiculous! But in today’s realm of aesthetics and cosmetics promoting coffee and chocolate to soothe even the jitteriest skin, or offering sugar as a real hair removal solution to an age-old problem is very realistic. And as post treatment, applying a good trans-dermal cream to hydrate and moisturize the skin is simply a great, soothing and natural way to complete your sugaring service.

  • Jan Marini - August 2010: A Legend in Aesthetics
    By
    Jan Marini - August 2010: A Legend in Aesthetics
    Jan Marinin

     

    Those who know Jan Marini refer to her as a visionary. While Jan might agree in principle, she sees this characterization as both a strength and a weakness. She envies those who are able to savor the moment. Where others view life in snapshots that capture real time, Jan sees broad borderless landscapes and endless possibilities. She does not see a product, she sees a business and in that same instance her mind is flooded with the business plan and all the accompanying details. Even when she is not envisioning empires, she is never satisfied with the status quo.
    Given her background, perhaps this is an understandable if not necessary survival tool. Jan’s mother, Florence, was a single mom of three boys in an era when divorce carried a major stigma. Florence remarried and unexpectedly gave birth to Jan late in life. The family struggled to live a very meager existence. Her father died when she was eight years old and the family was thrust into poverty. Florence worked only menial jobs and food was often scarce. It was no wonder that Jan viewed her world not as it was, but as it might be, and that she softened the bleak reality by envisioning a larger and more optimistic scenario brimming with potential. Because of her early circumstances, Jan is adamant that in order to succeed you must be tenacious, doggedly determined, and completely focused on the ultimate goal.
    Jan describes herself as a product researcher. “Back in the early days I was considered a product ingredient expert. I lectured to medical professionals, skin care professionals, and consumers about how ingredients really performed and what they could realistically expect to provide.” She also did talk radio and T.V., because as she puts it, “consumers love to hear about ingredients and whether their products really work. It is a popular topic that lends itself to talk shows.”
Login to post comments

February 2024

Beauty Products

Brands of the Month

  • Celluma by Biophotas, Inc
  • Eminence Organic Skin Care
  • Repechage

Makeup Matters

body { overflow-y: auto; } html, body { min-width: unset; }