Ecovia Intelligence has changed its name to Organic Monitor. The re-launch of the specialist research, consulting, and training firm took place in March. The re-branding to Ecovia Intelligence reflects the broadening range of the organization's activities. Organic Monitor was established in 2001 with the mission to assist operators in the organic products industry by providing business intelligence. In its first decade, the company broadened its focus to related industries, such as free-from foods; health, natural personal care, fair trade, and ethical products.