Cole Skincare for Men is launching their lifestyle social media campaign "Man Enough" in June. Cole Skincare for Men introduces brand advocates, actor Robert Christopher Riley and former National Football League player George Wilson, to celebrate the unique qualities of men to promote personal health and wellness, and male grooming and style. The campaign seeks to drive awareness and create the movement for the newly discovered niche for men. The campaign will lead up to their 3rd Annual ESPYS Grooming Lounge July 11, 2017 in Los Angeles.