The notion of selling skin care to men was something that appealed to me when I started in the cosmetic business in the mid '80s. At that time, the industry marketing focus mostly came from the fragrance sector and seemed to indicate that every man wanted to be a cowboy. I'm glad we have moved on from that.

Men's Skin Care, if we were to capitalize it as a category (and capitalize on it), has been talked about for decades but has never been really well-defined. I wrote about this myself at the very beginning of my career in a trade magazine called Drug and Cosmetic Industry, (March of 1986), when I said, "If women can be taught to buy their own cars, men can be induced to wash and moisturize their faces – if they are given products that neither feminize nor patronize them. To promote a skin care product, performance and not image seems more important; since it's really up to the man to decide on his image. He does need to be reminded that good skin looks better on everyone … if the product works and the advertising is non-offensive, a man will use the product, and buy it himself." This was 25 years ago.