It has always been a commonly accepted fact that the typical spa client is female. However, what if it was possible to change this? The International Spa Association reports that approximately 70 percent of spa guests in the U.S. are female. With the overall U. S. population much closer to a 50/50 gender split, it is easy to see that spa professionals are missing out on a large portion of the population - men.
What a lot of beauty businesses do not realize is that men can be great spa clients if the time is taken to reach out to them. The same forces that drive women to a spa can be used to encourage men to try it out as well. Men face increasing social pressure to spend time caring about their looks in order to attract both romantic and professional interests. In an attempt to achieve desired results, men are becoming more open-minded to trying new things when it comes to looking their best.
Men in the corporate world face the challenge to look their best everyday and many of them would be glad to have a little help. As a man climbs the corporate ladder, the pressure to look good increases. After all, nothing goes better with a suit and tie than rejuvenated and wrinkle-free skin.