Sinking down into the soft Frette sheets for my one hour signature facial, I relinquish all my worries to Anna, my aesthetician. After a thorough cleansing, she begins to analyze my skin and says, “Ms. Hanson, would you like me to clean your brows. It is only $10?” “Of course yes, thank you, I reply.” And as her hands touch my skin, she recommends that I add on the collagen-fleece mask for an additional $25 to take care of my dehydration issue, and I say, “Great.” Here is a classic example of an upgrade and an add-on, so well done that “it did not hurt a bit.”

Upselling takes a service and increases its value. By taking a one hour facial and upgrading it to a one and a half hour Ultra Copper Firming Facial, you have increased the ticket value from $80 to $110. (The term “upsell” and “upgrade” are used synonymously).