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A Legend : Jan Marini - August 2010 |
Those who know Jan Marini refer to her as a visionary. While Jan might agree in principle, she sees this characterization as both a strength and a weakness. She envies those who are able to savor the moment. Where others view life in snapshots that capture real time, Jan sees broad borderless landscapes and endless possibilities. She does not see a product, she sees a business and in that same instance her mind is flooded with the business plan and all the accompanying details. Even when she is not envisioning empires, she is never satisfied with the status quo.
Given her background, perhaps this is an understandable if not necessary survival tool. Jan’s mother, Florence, was a single mom of three boys in an era when divorce carried a major stigma. Florence remarried and unexpectedly gave birth to Jan late in life. The family struggled to live a very meager existence. Her father died when she was eight years old and the family was thrust into poverty. Florence worked only menial jobs and food was often scarce. It was no wonder that Jan viewed her world not as it was, but as it might be, and that she softened the bleak reality by envisioning a larger and more optimistic scenario brimming with potential. Because of her early circumstances, Jan is adamant that in order to succeed you must be tenacious, doggedly determined, and completely focused on the ultimate goal.
Jan describes herself as a product researcher. “Back in the early days I was considered a product ingredient expert. I lectured to medical professionals, skin care professionals, and consumers about how ingredients really performed and what they could realistically expect to provide.” She also did talk radio and T.V., because as she puts it, “consumers love to hear about ingredients and whether their products really work. It is a popular topic that lends itself to talk shows.”
When you hear Jan speak about skin care ingredients and common skin conditions, it is always with passion and conviction. The intense passion for her work and research is always in the forefront. “I am blessed to have a career that enables me to develop so many areas that hold interest for me,” says Jan. “I can use my creative marketing skills, my strategic expertise, my writing skills, and my passion for research.” She ponders for a moment and then adds, “I love everything I do, but education is critical. Sharing new medical data and technological
advances is exhilarating. Plus, in the
end I have been able to positively impact so many lives, by developing topical agents that address many common skin conditions. I can’t imagine a more interesting or
rewarding vocation.”
As Jan continued her lecturing she began to form associations with researchers, scientists, and physicians globally. Over time her focus turned toward research and development. “We have barely begun to ‘scratch the surface’ in regard to technologies that can benefit aging skin, acne,
rosacea, and skin discoloration.” There is that tinge of excitement and passion in her voice. “New technology is rapidly emerging. Twenty-five years ago the prevailing theory was that you couldn’t alter skin aging, for example, via topical agents. Now we are able to stimulate collagen, influence gene expression, and change inflammatory responses.”
What I am curious to know is her impetus for developing a particular product. She is quick to answer. “I am no different from anyone else. I want flawless, healthy, hopefully youthful looking skin. I look in the mirror and see the same imperfections as we all do. I don’t want ‘hope in a jar,’ I want something that provides results.”
Perhaps that is the key to Jan’s phenomenal product development record. If you have skin issues and desperately want to find an answer, you are more determined to find a solution. Jan seems to have a sixth sense for finding unique and effective solutions. She was a glycolic acid pioneer in the 1980s long before the ingredient was available in products commercially. She introduced the first ascorbic acid based vitamin C product into the U.S. and later she was the first to market a more stabilized form of vitamin C, known as lipid soluble C or ascorbyl palmitate, along with a neuro transmitter factor. Other firsts have included Transforming Growth Factor Beta 1 (TGF beta-1), the stabilized combination of glycolic, salicylic, and azaleic acids; Interferon Alpha 2-b; Thymosin beta 4; microscopic sponges for oil control; an anti-aging nutritional supplement containing an absorbable form of hyaluronic acid; a number of proprietary peptide concentrations; the combination of peptide and retinol; the world’s first Prostaglandin eyelash product; and finally a next generation non-prostaglandin eyelash product.
Jan holds numerous patents and patents pending. However, it is the notorious eyelash product that garnered both controversy and worldwide acclaim. “It was a time of huge growth, and also a time that was unbelievably challenging and even discouraging.” Ever the optimist, she recounts, “We were covered on over 500 television programs, over 1,000 print publications, and the company was profiled in the Wall Street Journal twice. You can’t buy that type of publicity.” Jan believes that adversity often spurs even greater achievements. Hence her next generation in lash products
was another breakthrough that she believes is even more effective than her original formulations. Through the challenge of the controversy she found new resiliency and strength… “The most touching and dear element for me was the outpouring of support from our resellers. I had phone calls, notes from physicians, calls from celebrities, and offers from luminaries who were willing to assist and support in any way possible. I will feel forever grateful and blessed.”
Jan offers that being “first” has definite advantages. But, she counters, “You also are the first to get shot at when you’re breaking new ground.” Nevertheless, she has always been in the forefront and not just in new product development. Her innovation and spirit is even more evident in how she approaches business. Back in the 1989 to 1990 time frame, Jan literally launched a whole new business model. “I didn’t want to be measured by someone else’s success. I wanted to create a new business category where I could be my own
measuring stick.”
The rest is history. Jan forged ferociously into the physician market when she financed and brought to market the product lines M.D. Formulations and M.D. Forte. She was met with resistance
and even contempt. “Physicians were mostly insulted at the concept of dispensing skin care from their practice,” she recounts. But, she saw it as an honorable and even necessary physician business dimension. As Jan sees it, “surgical procedures were rapidly evolving. Dermatology was rapidly changing. Managed health care was poised to change the entire medical system. Finally, topical skin care was gaining medical credibility and endorsement.” She saw these elements as the basis for an industry segment of unprecedented growth and enormous revenue potential. Here was the visionary at work again.
But, Jan did not see it as a grandiose idea. For her, it was simply a moment of clarity and truth. “Why wouldn’t the very practitioners who treat skin be ideally suited to recommend the appropriate products?” and she adds, “Why wouldn’t skin care professionals and physicians work together to provide the most effective care and guidance?” She envisioned skin care products being sold routinely in physicians’ offices and saw the burgeoning medical spa business at a time when medical associations were
cautioning doctors that selling skin care was probably unethical. Indeed, as physicians warmed to the concept, she became a popular and respected speaker and eventually presented at medical universities, medical conferences, and skin care conferences. The requests for her to speak even came from outside the U.S., where she spoke at both the Royal Society of Medicine and the British Association of Medicine in London. Recalling her farthest venue, Jan said “I spoke at a medical conference in Salvador Bahia, Brazil. It took 23 hours to travel there. When I spoke, the physician audience wore headphones and I was simultaneously translated. That was an interesting experience.”
Jan believes that even though physician based skin care is commonplace today, the revolution is just beginning. “We are seeing a much more sophisticated and demanding consumer. Skin care buying habits are continuing to shift. There has never been a better time to be a skin care professional.” One thing that she did not foresee was the impact her products would have in the celebrity community. She is still a bit surprised with the many devoted luminaries that include names such as Cher, Naomi Watts, Anne Hathaway, and Kyra Sedgwick. She actually looks uncomfortable if not surprised at the thought that Jan Marini herself has become somewhat of
a celebrity within the film and television world. Jan shakes her head as if in disbelief. “All I can say is that, no matter who you are or how prominent you may be, everyone wants beautiful skin.”
When I asked her what advice she would offer our readers, she said, “Business is tricky. It is not always about having the best product (although it certainly helps). Much of the time, it is a combination of circumstances, timing, and the willingness to forge a different and
sometimes solitary path regardless of possible criticism or obstacles. Also, never underestimate the value of having loyal, trustworthy, and bright individuals in your organization."
She has one more thing to add about the evolving skin care scene and it concerns the Internet. “The Internet may provide a tremendous element of convenience, but it also causes a backlash. The consumer craves personal attention and genuine, sincere, and knowledgeable advice. They do not get that from the Internet. You, the skin care professional, have an immense opportunity to touch the lives of individuals in countless ways.”
Jan has made me promise something. She has asked that I not summarize this article on some trite or “cute” note. Therefore let me first quote one of her favorite sayings, “No one can do it for you, but you don’t have to do it alone,” and then, speaks in glowing and thankful terms about the many talented people in her company. Lastly, she wants everyone
to know what really motivates her and what defines
everything she has accomplished or ever will hope to
achieve (and by the way, she is nowhere near stopping). It
is her husband Reed Anderson that receives the credit. She sees Reed as the stalwart support system beneath her adventurous soul and her greatest fan. “He is incredibly smart, funny, loving and affectionate. I absolutely adore him. He is not perfect; but, he is the perfect man for me.”
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Unlock the Mystery of Chemical Messengers by Michelle D'Allaird - July 2010 |
What I truly love about the skin care profession is not necessarily the “how” of treatments, products, and results; but the “why”. This is probably why I am so passionate about teaching. It is not enough in our business to simply be able to make recommendations and deliver visible results to our client’s skin, if we do not know precisely why we are capable of achieving such results.
As consumers place increasingly more confidence in our hands regarding meeting their skin needs and concerns, our professional responsibility to meet those needs has grown, requiring aestheticians to have a deep understanding of how those concerns even came to be. That being said, one of the most influential contributing factors to the condition of the skin, at many different ages, is fluctuations in hormones.
The human body has two types of glands, exocrine glands and endocrine glands. Exocrine glands secrete material out of the duct and onto the surface of the body (I like to think of them as exiting), such as salivary glands, sudoriferous glands, and sebaceous glands. Endocrine glands are composed of a special group of cells that form ductless glands, and secrete substances directly into the bloodstream; these substances are know as hormones.

The Endocrine System
The major endocrine glands in the human body are the pituitary gland, pineal gland, thymus, thyroid, adrenal glands, ,-and pancreas. Let us take a brief look at the role of each one.
The pituitary gland is a small pea size gland located at the base of the brain, often referred to as the “Master Gland”. Hormones secreted by this gland function to regulate homeostasis and stimulate other endocrine glands. The pituitary hormones help control growth, blood pressure, uterine contractions during childbirth and the formation of breast milk, metabolism, water regulation in the body and kidneys, the functioning of sex organs in males and females, temperature regulation, and most importantly, the production of growth hormone.
The pineal gland is a small gland shaped like a tiny pine cone, and is located near the center of the brain, between the two hemispheres. Often referred to as the “third eye”, the pineal gland produces melatonin – a hormone that affects an individual’s sleep patterns, as well as alterations in seasonal functions. The production of melatonin is stimulated by darkness and inhibited by light. Specialized photosensitive
cells in the retina detect light and directly signal the suprachiasmatic nucleus (SCN), a tiny region in the brain that controls circadian rhythms; the body’s natural functioning within a 24 hour cycle. The human pineal gland grows in size only until about one to two years of age, and then remains the same throughout life.
The thymus gland lies just beneath the top of the breastbone and is a specialized organ in the immune system. The thymus is responsible for processing a type of white
blood cell called a T-Cell (hence the “T” for thymus). T-lymphocytes are known to regulate cellular immunity by assisting other cells in recognizing and destroying foreign substances such as bacteria, viruses, and even abnormal cell growth such as cancer.
The thyroid gland is one of the largest endocrine glands in the body. It is located in the center of the neck and is also known as the “Adam’s Apple.” This gland controls the rate at which the body uses energy, produces proteins, and controls the body’s sensitivity level to other hormones. The function of the thyroid gland depends upon the production of its’ two primary hormones, thyroxin (T4) and triiodothyronine (T3). These two hormones regulate the rate of metabolism, calcium levels, and affect the function and growth of many other body systems. The thyroid gland is controlled by the hypothalamus and pituitary.
The adrenal glands are triangular shaped glands found on top of the kidneys. Their main function is the release of hormones associated with stress by means of adrenaline, cortisol, and corticosteroids. Each gland is separated into two sections, the cortex and the medulla. The cortex mainly produces cortisol, as well as aldosterone and androgens; while the medulla primarily produces epinephrine (adrenaline) and norepinephrine. The adrenal glands also stimulate fat breakdown in adipose tissue, inhibit protein synthesis, and provide both an immunosuppressive and anti-inflammatory role.
Last, but certainly not least, the pancreas. The pancreas acts as both an endocrine and exocrine gland. For the purpose of this article, I will focus on its endocrine function of producing key hormones, by means of the Islets of Langerhan; such as insulin, glucagon (which raises blood glucose levels, having an opposite effect from insulin), and somatostatin ( a peptide hormone that affects cell proliferation and neurotransmissions).
External Hormonal Stimulators and Their Relationship to the Skin
At this point you may be wondering what any of this has to do with the skin. Research has shown that hormones and hormonal changes have the greatest impact on the health of the skin, and most notably, on the aging process. There are multiple factors that influence hormonal changes, but there are six that are the most prominent and frequent; stress, pregnancy, menopause, a menstrual cycle, oral contraceptives, illness, and/or disease.
Knowledge of these factors and of their potential influences on the skin are terrific “red flags” acquired during the consultation process, and from the consultation form. Understanding that most of these factors are beyond our scope of practice, and are even beyond individual control allows us to improve the skin, knowing that permanent improvement is unlikely until the external factor is negated. In this section, we will look at each of the most common external factors that affect hormones.
Stress Triggers hormones that affect the immune system and the adrenal glands. As you will recall these glands produce cortisol and growth hormones. When negatively impacted due to stress there is an impact on immune efficiency, proper inflammatory responses as well as cellular growth,
and reproduction.
Pregnancy Increases fluctuations in estrogen and progesterone. These fluctuations in turn trigger melanocyte activity, stimulate blood flow, and enhance skin sensitivity as well as increase the risk of acne during the first trimester.
Menopause Causes a drop in estrogen levels. This drop decreases blood flow, decreases cell renewal, causes drier, more fragile skin, and a loss of collagen and elastin.
The Mestrual Cycle Triggers fluctuations in estrogen and testosterone levels. In week one of the cycle, estrogen levels are higher, minimizing acne breakouts. However, once ovulation occurs, testosterone levels rise, stimulating the sebaceous glands and promoting acne breakouts.
Oral Contraceptives Have similar hormonal effects to those of pregnancy. Higher doses of estrogen are frequently used for the treatment of acne.
Illness and Disease
Within the various endocrine glands will alter hormone production resulting in various skin manifestations:
Thyroid Disease: May present manifestations such as atopic dermatitis, ecchymosis, sarcoidosis, vitiligo, xanthomas, and edema.
Pituitary Gland Disease: May present manifestations such as excessive hair growth and thickening of the skin.
It is never a “given” that these manifestations will occur. Nor is it a “given” that they are the result of these external stimulators; but the relationships between them are well proven and documented. It is these relationships that will act as a guide for determining proper skin care protocols.
A Closer Look at Key Hormones
Regardless of the various external and hereditary factors that may influence an individual's specific hormonal functioning, there are three primary hormones that have the greatest influence on the condition of the skin; estrogen, thyroxin, and androgens (testosterone). Keep in mind that while there certainly are a multitude of various hormones, these three are the most prominent, influential, and most easily fluctuated. Each of these common hormones interestingly can have an effect on both the skin as well as the hair.
Estrogen is important for maintaining collagen and skin moisture by increasing mucopolysaccharides and hyaluronic acid and enhancing the skin's barrier function. It has also been noted that estrogen plays a role in promoting cutaneous wound healing. Estrogen-deprived skin; thins, loses collagen, and slows down the cell renewal process. Estrogen also plays a role in maintaining a full, healthy head of hair by encouraging hair to stay in its growing phase (anagen hair). This is easily recognized in the significant thickening of hair towards the end of many pregnancies. Likewise, when estrogen levels take a significant plunge, such as during and after menopause, the lower estrogen level allows the scalp hair to grow closer to the falling out stage (telogen hair), resulting in finer, more sparse hair. Unfortunately, that same drop in estrogen has the opposite effect on facial hair, which tends to increase and thicken most likely as a result of higher testosterone levels.
Thyroxin, produced by the thyroid gland, also has an influence on the appearance of the skin. Excess production of thyroxin results in a warm, smooth, sweaty, flushed skin appearance; whereas an under-activity of thyroxin produces a dry, coarse, thickening of skin with reduced ability to sweat.
Androgens, the male hormones, most specifically, testosterone, play a key role in the production of sebum in the skin. The oil glands of the skin are in part controlled by the level and activity of the hormone testosterone by having a direct impact on the stimulation of the sebaceous glands. This is seen in conditions such as acne; as well as polycystic ovary syndrome, which produce some elevation in testosterone, resulting in increased facial hair, irregular periods, and acne.
Hormone Replacement Therapy
Hormone replacement therapy (HRT) has been used for several decades to combat the effects of menopause and replenish the estrogen levels that are depleted. HRT is capable of promoting a fuller-looking skin by minimizing the loss of subcutaneous fat, increasing hydration, and increasing the skins’ own natural moisturizing factors.
The Role of the Aesthetician
We are not doctors, we cannot diagnose... but, we can determine skin conditions based upon what we do know. One of the most difficult challenges that skin care professionals have is the demand to prevent and improve the effects of the aging process, pigmentation, loss of firmness, and loss of hydration. Aside from UV exposure, hormonal changes are the most common cause of the effects of the aging process.
Obtaining pertinent information during the consultation process is the key to establishing a treatment plan and protocol. This also allows for clear communication with the client. Being able to clearly explain the physiological influence of altered hormones on the visible appearance of the skin, will help the client understand the difficulty in the task of improving such appearance. It most certainly does not mean that our professional hands are tied, but the likelihood of making permanent improvements while the hormones are still fluctuating, is minimal. Combinations of professional treatments and effective home care will make instant temporary improvements, but will need to be continued in order to maintain such improvements.
The human body and the skin are complicated, yet fascinating... and as professional aestheticians we have the ability and the gift to improve the way our clients look and feel about themselves. Not only is this powerful, but an honor as well. Clients place their trust and their appearance in our hands, where we must rely upon education and knowledge to deliver results and establish satisfied clients for life.
Michelle D’Allaird is a New York State licensed aesthetician and International CIDESCO Diplomat. She is the owner of the Aesthetic Science Institute aesthetic schools in Syracuse and Latham, N.Y. She is a consultant and educator for international cosmetic companies around the world. D’Allaird is a contributing author to major industry trade magazines, as well as a host and speaker for International Congress of Esthetics & Spa conferences in Miami, Philadelphia, Dallas, and Long Beach. She is also a co-author of Salon Fundamentals aesthetic textbook. Her expertise lies in education and curriculum development for aesthetic, medical, and laser courses.
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A Crash Course in "Professional Networking" - June 2010 |

Raise your hand if you are familiar with social networking. Maybe you have a Facebook profile or Twitter account. If you are currently engaged in these activities, is it for business, pleasure, or both? If you answered both, are you maintaining separate accounts or just one?
In everyday life we have very well established protocols regarding the separation of these activities. For instance, you would never allow your children to accompany you in the treatment room with a client or discuss your personal matters with her other than superficial pleasantries. Likewise, your friends and family may not be interested in every marketing pitch or new sales promotion you are offering your clients. Therefore, it is wise to keep these two agendas separated.
Unfortunately, because social networking is such a new environment very few people have adopted this philosophy and forget to apply the same protocols online as in person. Similarly, networking with other professionals is an altogether separate agenda and should be done in an environment that supports professionals and is not accessible by the public at large.
Aesthetic International Association’s (AIA) mission statement is “to raise the standards of education and public awareness of the aesthetic industry.” We are continuously searching for new and better ways to achieve this mission. For more than a decade we have been working on the creation of the tools you are going to read about on the following pages. In the last issue or two we have alluded to ‘it’, hinted about ‘it’, and even referenced that ‘it’ is coming.
Well, the time has come to let the cat out of the bag, if you will. Although you were not aware, during the course of the past decade we have launched pilot programs and variations of the tools that we are about to reveal all in the efforts of evolution and bringing about this revolutionary community. By now you probably want to know what exactly ‘it’ is and through this article our goal is to answer all your questions, beginning with the what.
What we have designed is very similar to social media. However, it is geared to serve a professional market. ‘It’ is a network of interrelated web communities specific to the aesthetic industry. Each community primarily serves a distinct segment of the industry and is interlinked to the others to increase Search
Engine Optimization.
The home site, for lack of a better analogy, is AIAProfessional.com. This, of course, is AIA’s website and where you will go for all things related to the association and your membership benefits. The official publication of AIA is DERMASCOPE Magazine, which has its own site, dermascope.com. The DERMASCOPE site is great for accessing archived articles, press releases, and puzzler answers. The new or newly revamped sites are AestheticsProfessional.com, (very similar to Facebook)
primarily for individual practitioners to network, share, and learn from each other; MySpaNetwork.com was created for consumers to be able to locate spas and salons using a variety of search methods; and ProfessionalSkinCareGuide.com is for manufacturers and distributors to post products and training and connect with industry professionals. Each of these sites will be described in-depth a little later in the article. So for now we will turn our attention to the big picture.
Initially you may be thinking, “Oh, great something else to put on my list.” Or, maybe you are thinking, “But I already have a website, why do I need another?” However, in a previous paragraph I mentioned Search Engine Optimization (SEO). On the Internet SEO is king. So what exactly is SEO? In simple terms it is the system that determines if you are listed on the first or 343rd page when someone does an Internet search. Google, Bing, and other search engines are the new YellowPages and the days of alphabetical listings are gone. It no longer matters if you are AAA Medical Spa or Yolanda’s SkinHairNails.
What matters on the Internet is relevance. In other words; how well does your site match any given set of words used during a search? There are formulas that make these determinations, most of which are convoluted to amateur Internet users and change too rapidly for you to keep up. However, three of the biggest priorities are the content on your site, the number of relevant links to and from your site, and the structure and navigation of your site. When you join the community of tools we have developed your content and linking score will be significantly raised by virtue of all the links that will exist and the content on all of the various sites. For example, when someone does a search using the following keywords “spa, dallas, tx” – MySpaNetwork.com should eventually come up in the top three results.
Once the consumer goes to MySpaNetwork.com she can search by products, specialties, locations, or name. There are currently tens of thousands of spas listed at MySpaNetwork.com and right now that listing includes name and address. Once you activate the account you can add much more (see section on MySpaNetwork.com for complete details).
If SEO is the primary reason you should join the Professional Network, the second reason would be continuity and connection. Once you join the community you will have access to all of the sites and use them in the various ways to stay connected. You will be able to chat with other professionals, market yourself and/or spa to consumers, and stay in touch with your manufacturer or even rate products and manufacturers. These communities are designed to work together and to complement and enhance traditional tradeshow experiences.
If you are anything like us, you are pumped up after a tradeshow. You are ready to take on the world with all of your energy and newly acquired knowledge, but after a week or a month your enthusiasm wanes and you fall back into your previous, albeit potentially tweaked, patterns. However, when you join AIA and start to utilize the Professional Networking tools you can sustain that positive energy longer and eventually it should take on a life of its own.
Now that you have a foundational understanding of what the Professional Network is and why it is important, we can focus on the details of each tool.

AIA, and likewise AIAProfessional.com, is the core of our network. There are three levels of membership in AIA: Community Member, Professional Member, and Certified Member. The Community Membership is free and it is designed for anyone in the industry that would like to learn more about us and “test drive” these tools before making a full commitment. This membership level is limited to the online resources. The Professional Membership, which is a $49 annual fee, is for industry professionals who are committed to professional growth. As a Professional Member you will receive full benefits, which include access to the online Professional Network tools, a one-year subscription to DERMASCOPE Magazine, discount programs, and much more. The Certification Membership, which is $125 annual fee, is intended for professionals who are committed to their own professional growth as well as to the long-term growth of the industry as a whole. Certified Members will have the same benefits of a Professional Membership but will have passed the AIA National Certification exam and will be eligible to serve on committees and Boards.
AIA’s benefits are divided into three main categories: Business Resources, Educational Resources, and
Human Resources.
- Business Resources: AIA’s business resources are aimed at providing spa owners and aestheticians with resources to help grow and expand their business. Some of the business resources include insurance coverage resources, financing and leasing resources, discount services, and access to the tools within the Professional Network.
- Educational Resources: The educational resources are the center of AIA’s focus. We have developed a certification exam to standardize education in the skin care industry. In addition to the certification exam our education resources include the educational library, AIA continuing education program in DERMASCOPE, online calendar of events and classes, state board information, discussion forums, ask the expert, the Professional Skin Care Guide, and DERMASCOPE Magazine and its’ online archive of over 30 years of educational material.
- Human Resources: AIA’s human resources are an assembly of the most elite professionals in the aesthetics industry. With your membership you will gain access to the Academy of Legends, Ambassadors, Board of Advisors, and Board of Directors. Each of these individuals has helped lead our industry where it is today. Your membership will provide you with access to their knowledge and expert advice.
As we have been saying, networking, both socially and professionally, is an important part of every profession. AestheticsProfessional.com brings you the networking aspect of a tradeshow, every day of the year in the comfort of your own home or office. With powerful tools that let you connect with your colleagues and other professionals, you can gain knowledge and information from a network of experts willing to share advice. Membership to AestheticsProfessional.com is free and by signing up, you become a Community Member in AIA.
So, what are the features of AestheticsProfessional.com? Well, this is the tool for individual professionals to connect with each other and is most like your social networking sites. For instance each member of this site will have all of the following.
Individual Profiles
 Adding your profile to AestheticsProfessional.com is very simple. If you have a Facebook account, you can click the “Connect with Facebook” button and enter your Facebook login information. The site will automatically create your account and sync your profile picture and basic information from Facebook. It is that easy. However, it is not necessary to have a Facebook account; registration is simple. Fill in your name, choose a username, enter your e-mail address, and create your password. You will also have the option to include more information about your profession and education, but it is not required.
Activity Stream
The activity stream is a “real-time” list of activities of the users in your network. The activity stream highlights profile updates, group activities, wall posts, and new friend connections. On each profile page there is a mini activity stream that displays activities of only that user and yourself. AestheticsProfessional.com uses the activity stream to make it easier to stay up-to-date with what is happening within your network.
Privacy
We understand that not everyone wants to have all of their information displayed to everyone on the Internet. That is why we have given you privacy settings that allow you to control what information is displayed to who and what types of notification you receive.

Messaging
Your Community membership also comes with a messaging system, allowing you to easily communicate with other individuals in your network. Very much like an e-mail account, you will have an inbox where your message will be received and stored and a sent box to store your sent messages. Sending messages is made easier by the addition of your friends list on the write message page. Simply click the name of your friend or colleague, click the “Add as recipient button,” add your subject and message, and click “Submit” to send your message.
Groups
AestheticsProfessional.com allows you to create and join smaller networks or groups. Groups are a way of enabling a number of people to come together online to share information and discuss specific subjects. Within each group, its’ members have the ability to create discussions, upload photos, post to the group wall, and view bulletins posted by the group creator.
Keep yourself up-to-date with what is happening in your industry with a free Community Membership on AestheticsProfessional.com.
 If your spa does not have an online presence then your business is missing a crucial marketing tool. MySpaNetwork.com is a search engine for consumers looking for spas in their area. As a spa owner you can set-up your online presence in our search engine for free. You already have a website? That’s OK, the more places your company is on the Internet, the easier you are to be found. In fact as we pointed out earlier, linking your website to your MySpaNetwork.com account and vice versa will help optimize both of them in the major search engines such as Google and Yahoo. In addition to an online presence, MySpaNetwork .com offers tools to help you market and grow your business.
The three levels of membership within MySpaNetwork.com are a Basic Listing, Advanced Listing, and a Portal.
Basic Listing: The Basic Listing is free and represents a spa that has not activated their listing within our site. The listing will have the location and
contact information.
Advanced Listing: The Advanced Listing is also free and includes the essential capabilities needed to present your business online. Once you activate your listing, you can upload your company logo, a photo gallery, your location and contact information, and a brief 3,000 word description about your spa. Your listing will also include a Google Map of your
spa’s location.
Web Portal: While your company can receive a free listing within MySpaNetwork.com, its exposure level is significantly increased if you upgrade to a Portal. The Portal offers the capability to have multiple pages of information. You can upload your spa menu, pages for each of your products, your contact information, a home page, and a photo gallery. Along with the increased exposure and content, you will also receive our newsletter tool for keeping in contact with your clients and up to five e-mail accounts “yourname”@MySpaNetwork.com.
Newsletters
The newsletter tool that is included with the Portal will allow you to easily create marketing e-mails and send them out to your lists of subscribers. Communication is very important in keeping your clients coming back as well as marketing to your potential clients. Our pre-made templates will help you to have a professional appearance and effectively communicate your message. This tool can help create great results when paired with the information available in your spa’s web portal.
E-mail
Now that you’ll be sending out e-mails to your clients on a regular basis, it is important to keep a professional appearance. Why send out your e-mails as “yourname”@yahoo.com when you could send it out from “yourname”@myspanetwork.com. With your Portal you will receive up to five e-mail addresses of your choice @MySpaSetwork.com.

Tired of waiting until the next tradeshow to start looking for a new product line? The ProfessionalSkinCareGuide.com is a comprehensive resource for aestheticians looking for professional skin care products, equipment, and training. The Guide provides detailed information about product manufacturers and training resources, enabling aestheticians and spa owners to fully consider their options and decide what best meets their needs.
The Search
The Guide provides an extensive search tool to simplify the process. Type the company name, brand name, or type of product, equipment, or training and immediately get access to the resources within our site.
The Companies
 The companies within the Guide will provide you with pages and pages of information about their products and/or training. Each company may have a page for each type of product, training classes, locations, and dates, their team of personnel, contact information, and a newsletter signup form, providing you with enough information to fully consider your options and decide which products or training will meet your needs.
The Newsletters
The Guide offers each company inside the capability to provide newsletters to its potential and current customers. Now you don’t have to wait for the next tradeshow or event to find new products or get updates from your product providers. You can receive e-mail updates keeping you up to date by simply entering your e-mail address on any company’s newsletter page.
Ratings and Reviews
Each company within the Guide will have a rating paired with reviews, so you can read about other professional’s experiences with that company. As a registered user, you can also post your own rating and review of each of the companies. The companies will also have the opportunity to respond to any reviews posted about their company.
Whether you are just looking for information about a
specific company before attending the next tradeshow or searching for new equipment for your spa, ProfessionalSkinCareGuide.com is your online resource for products and training.
There have been many hills and valleys, countless obstacles, and a variety of names and faces that have had a hand in bringing this dream to fruition. As with any good tool, we will continue to seek ways to make it better, more user-friendly, and more beneficial to our users. We hope that you are inspired by the possibilities. We urge you to join this revolution and help evolve the aesthetic industry. Once you have had an opportunity to familiarize yourself with the sites and spend time using all the tools, please send us your feedback, comments, critiques, and questions. We can keep up with technology, we want you to tell us if there is something you wish you could do, but cannot find.
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Rock the Retail: Pumping up Scales Facilitates Home Care Success Stories |
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Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients their home care products. In other words, what are the consequences of our failure to play the role of expert in recommending products for the day-to-day maintenance of our clients skin?
First, clients will end up buying department store products, drugstore, or infomercial brands. Not only will these products typically under-perform, they will generally not be suited to our client’s skin type or needs, and thus, will fail to provide proper results. Our client will become frustrated.
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