Relocate the spa to a more visible space in the shopping center, while enlarging it at the same time.
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The newly improved visibility will increase business, the extra patronage requiring additional service and retail area
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Overhead increases but business doesn't grow as hoped for. Extra management duties creates hard-ship for owner.
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STOP! Are we really suffering from poor visibility or is our own marketing faulty? It's far, far cheaper to promote than to build!
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Enlarge spa into new adjacent space. Our service quality is suffering under the current cramped conditions
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Increased comfort and privacy will slow employee and client loss, create additional retail space and give an office to manager
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Interrupting business with loud construction will further hurt sales. Some customers like the spa just as it is now. Will they leave?
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Cautious GO! Loss of clients and staff is a serious business expense. Don't over-build! Allow room to grow but not too much! Be wise here.
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Redecorate the spa as our look is getting dated and the trend is toward modern, clean lines, not our tired old French country theme
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The change will boost client excitement in the spa and help to keep us competitive. We don't want to fall behind the times!
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Worst case? How could a beautiful new interior be a bad idea? Everyone says to go for it! We'll spend money but you have to maintain your facility, right?
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STOP! Do we know our current look is harming business or are we just bored with it? Change the feel of the spa and you can alienate happy clients at a high cost to you!
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The business has been successful and we can buy our own building. It'll need remodeling but it's in our present area and is in better shape than the rented space
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The more modern building eliminates the hassles of asking our cheap landlord to fix things he's slow to do. The whole center has declined and our customers tell us so.
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It's always scary to buy property! What if business suddenly drops or the price of real estate declines? We'll have to pay or do our own repairs when we need them.
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Enthusiastic GO! If you've done well enough to invest in a building you can have an asset to own and a great tax write-off. Just make sure you're not buying a decaying money pit!
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A competing spa went out of business and we got a great deal on their used equipment, but we need more room to accommodate it.
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How can you pass up a deal like this? Plus, we'll probably get all of their old clients now that they're out. I got that mini sauna for a third of list price!
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There's no way this will fail! Those guys didn't have a clue how to run a spa, that's why they went under. I love the idea of making money off of their stuff!
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STOP! STOP! STOP!
Your puffed-up over-confidence is going to sink you sooner or later. This victor's dance is leading you to make a bad move!
But, you'll show them!
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The nail area has never proven to be profitable and you're turning valuable facial business away daily. You want to convert the nail area into two new facial rooms.
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More service and retail income from the new facial treatments we can now provide. Easier to manage one enlarged service team that two smaller and diverse ones.
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We could lose some clients that liked having their nails done here. Could be hard to find more qualified aestheticians.
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GO! Better to do more of what you do best, especially in such easy-to-upgrade treatments with their rich retail potential. The lost nail business may be easily offset by aesthetics sales.
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I read how many spas are now offering yoga, meditation, and prenatal classes. We need to build a large classroom so we can do that, too.
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If it's working for other spas why not us then? We need to keep up with service trends and it sounds like fun to offer these!
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It may not make much money but the PR will be good and we can use the room for lots of new things or whatever.
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STOP! Bad idea. Do you actually know if those services are "working" for the spas you read about? What does "working"
mean? You're caught up in a costly dream.
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We've been doing great for years but now a big new spa is going to open near here so we're going to enlarge ours to keep up!
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We're afraid that all of our customers are going to run over there when they see just how big, new and gorgeous it is! We can't afford that!
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The worst thing is to sit around and wait until it's too late to do anything! The whole thing is just freaking me out!
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STOP! Please... Fear is the worst reason of all to get into needless debt. If you believe that sight and size alone will win your clients it's time to take a class in customer service.
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