Sweet Water Day Spa opened in 2004 and is housed in a renovated old farmhouse that sits on a hill overlooking the New Meadows Marsh in the quaint New England college town of Brunswick, Maine. Mona Corra, the spa's owner, wanted Sweet Water to be a place where her clients would be treated like guests in her home and feel nurtured and cared for.
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the Buffalo, Williamsville, and Western New York area. This luxury spa, which is located in Williamsville, New York in the lobby of the Wyndham Garden Hotel, is known for its trendsetting, European-inspired treatments with superlative results.
Set in a luxurious 70,000 square-foot integrated wellness space surrounded by views of the Atlantic Ocean, the Spa at Carillon Miami Beach offers an empowering approach to treating the mind, body, and soul. As the largest luxury spa on Miami Beach, the Carillon includes indoor and outdoor spaces, the Thermal Experience, an expansive fitness center with more than 40 classes daily, a full-service salon, and a wellness center staffed by a team of medical professionals.
Astra Salon, whose name is Latin for "star," has a mission to create an atmosphere that invites clients in and wraps its arms around them. The client's comfort and satisfaction are their top priority. Astra Salon's experienced staff is highly skilled and creative with hair services, skin care, and natural nail treatments. Working as a team, Astra is both inspired and rewarded by knowing that their clients not only receive beautiful results, but are also provided with a retreat from life's daily grind. Astra is proud to carry an exclusive line of Italian skin care products that has natural and sustainable ingredients. Put these factors together and clients receive an unforgettable experience that leaves them relaxed and looking and feeling their best.
Nestled in the balsam and birch groves within Hidden Pond, a luxurious and secluded resort in Kennebunkport, Maine, is the Tree Spa. With three treetop treatment rooms, the Tree Spa features a range of therapies that utilize handmade herbal skin care preparations from Farmaesthetics, as well as make extensive use of fresh ingredients handpicked from Hidden Pond's garden.
Spa Solage, which is located in Calistoga, California, features a 2,500 square foot expansion to its reception building, including a new indoor and outdoor Relaxation Lounge, expanded men's and women's locker rooms with outdoor showers, an enhanced menu of services and fitness programs, and a redesign of the overall interior décor that features luxurious design elements. These redesigned elements join Spa Solage's impressive roster of spa facilities, including healing geothermal pools and deluxe mud bar. A new spa herb garden showcases vegetation from Calistoga's unique location and includes rosemary, French lavender, California white sage, and mint, all of which are incorporated into the spa's offerings.
Sea Island's expansive 65,000 square-foot Forbes five-star spa and fitness center reaches well beyond its four walls, invigorating guests through an array of curated treatments and amenities. From pampering to playful, Spa at Sea Island, which is located in Georgia, offers various therapeutic interruptions to accommodate the needs of every type of guest.
Within the majestic walls of Caesars Palace, among one of the six towers, and bulwarked from the highly trafficked Las Vegas Strip resides a picturesque spa full of wonderment and delight. Imagine a spa with cascading waterfalls; neutral undertones that warm and comfort the soul; multiple baths to soothe any temperament; a blue-lit room that sprinkles snow among the crisp air it reigns; an herbal steam room misting the body with scents of lavender and eucalyptus; private showers with three showerheads governed by the curiosity of the controller as to which one, if not all, will be used during the shower; and a tea room where the unchanging, contained leaves of tea steep to each visitor's satisfaction.
Sanctuary Spa is a world unto itself with interior and exterior treatment spaces that keep one view constant: a rock sculpture of a praying monk shaped by Mother Nature on Camelback Mountain. With 12 treatment rooms, a Watsu immersion pool for hydrotherapy treatments, an indoor couples suite, a movement studio, a fitness center, five championship tennis courts, a 25-yard outdoor lap pool, and a spa boutique, the spa cossets guests from the outside world. Asian-inspired treatments, including an exotic collection of facials and massages, are designed to both pamper and empower guests with physical and spiritual knowledge.
Siren & Proper's lash lounge and brow bar is the trendiest boutique salon in Grand Rapids, Mich. Located on a busy downtown street, Siren & Proper was the first salon of its kind in the greater Grand Rapids area and specializes in eyelash extensions, makeup, and eyebrow treatments, including eyebrow mapping and eyebrow extensions.
Top Spa is a luxurious, rooftop retreat that is situated atop the legendary La Concha Hotel & Spa in Key West, Fla. This spa offers panoramic views of the destination’s picturesque settings from the highest point on the entire island.
As the only full-service, oceanfront spa in Northeast Florida, The Spa at One Ocean Resort & Spa is Northeast Florida’s chicest beachfront boutique resort in Atlantic Beach. This spa touts more than 40 marine-inspired rituals comprised of specialty treatments, unique massage styles, body wraps, peels, facials, and more. The eight treatment rooms, named after the lifespan of a sea turtle, include a Vichy Shower Room, pampering salon, and private oceanfront VIP suites with in-room Swiss showers.
Shankara Ayurveda Spa at the Art of Living Retreat Center is becoming one of the top Ayurvedic spas in North America. Based on a mountaintop outside Boone, N.C., Shankara Ayurveda Spa offers the opportunity to find inner peace and create personal transformation.
Situated at a height of 3,700 feet and spread out over 380 acres, Shankara Ayurveda Spa is one part of the experience at the Art of Living Retreat Center. With the inclusion of a boutique hotel with three spa suites and 27 rooms, vegetarian dining, an alcohol-free environment, as well as wellness and fitness activities, the center is quickly becoming known as a great spot for retreatists.
Skin So Sweet is a boutique skin care salon located in Huntington Beach, Calif. This salon offers sugaring services, facial treatments, and spray tanning services. Skin So Sweet has a beautiful boutique space filled with artisan jewelry, high-quality body and skin care products, makeup, and gift items.
Amazing You Day Spa opened two years ago by Gladys Allen in the hopes of gaining at least 1,000 clients. Allen was pleased to see that goal quickly exceeded as the spa now has more than 2,000 clients. Allen, ecstatic about the spa’s successful year, believes that an unhappy career that led her to open Amazing You. As a spa junkie for most of her adult life, Allen found herself in a very stressful job. When she turned 50, she made the decision to stop working at the job she had at the time. Allen wanted to help people not feel the way she did when she went to work. As a result, she went to school and opened Amazing You Day Spa. She now hopes to turn her attention toward locals and regulars and continue to expand.
Southern California’s leading spas, Spa Gregorie’s Day Spa & Salon (Newport Beach and Rancho Santa Margarita) transcends the traditional luxury spa experience with a unique blend of professional services designed to enhance the lives of each client.
Due to an increase of cancer statistics in the world today and with many more survivors seeking out spas for relaxation and help with their appearance, most survivors concentrate on having a good quality of life. Advanced education in oncology aesthetics is very necessary for skin care professionals when working with clients with health challenges.
On September 5, 2000, Tranquility Spa opened in a small, stone house in Saint Charles, Ill. Tranquility was the dream of licensed aesthetician, Beverly Miller. A pioneer in the skin and beauty industry since 1976, Miller had a vision of a skin care center that focused on results-oriented skin care treatments, outstanding customer service, and education about clients’ skin care options. In 2003, Miller and Loreta Lescelius became business partners and relocated the spa to its current location.
Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy. The first Healing Waters, opened in Wichita, Kan. in 2002 by Amanda Gorecki, an advanced registered nurse, began from a deep desire to help people.
When you create your spa menu, you should be clear about representing your level of knowledge, your training, and who and what you are. Choose a business model that differentiates you from others. Your menu should be a testament to your skin care philosophy and your personal strengths as a professional. Once you figure this out, you need to take into consideration the marketplace in which you are working, the local audience, and trends to create your final brochure. Your brochure should combine your core beliefs and understanding of the marketplace. Be competitive and offer tried-and-true services. To be profitable, you will need to make sure you have pre-mediated and strong retail components to your brochure. Lastly, use your brochure as the basis for a strong marketing effort to get your name and brand into the public.
Facials are changing from the old-fashioned European to more clinical facial treatments. At one time, a client would seek out an aesthetician for skin maintenance; whereas, today a client seeks out an aesthetician to treat skin, which requires more instant results. The world of skin therapy has evolved into treatments targeting certain skin conditions in less time. Clients formerly received multiple treatments from an aesthetician to treat their skin while now only one or two treatments can conquer their requests.
Set on more than 400 pristine wooded acres with a 15-acre private lake, The Lodge at Woodloch is an award-winning destination spa resort located Northeast Pennsylvania.
The all-inclusive property features 57 luxurious guestrooms, a 40,000-square-foot spa, exceptional dining, a farm-to-table garden, outdoor adventures, complete fitness and wellness programs, and educational forums. The Lodge at Woodloch embraces a philosophy of personal awakening. As so many individuals get swept up in the whirlwind of life, guests have the opportunity to shift from their everyday routine and refocus on themselves. They can reconnect to the creative and stress-relieving outlets that will continue to benefit them long after they leave.
Spa Mirbeau at Mirbeau Inn & Spa at The Pinehills boasts 14 treatment rooms and a full range of services that utilize products by luxury brand BABOR.
The spa menu includes massages, body wraps and body scrubs, facials, manicures, pedicures, couples treatments, and blowouts. The spa houses a central resting area that is surrounded by hand painted murals, frescoes, and stone columns, and includes a heated foot pool and fireplace. The outdoor Aqua Terrace offers a hot tub, large fireplace, and bar.
Spanning 50,000 square feet, The Spa at Terranea includes an award-winning spa, salon, wellness and fitness center, all with an oceanfront locale in Southern California, blending a tranquil Mediterranean ambiance with state-of-the-art design. Holistic body treatments reflect the beauty and energy of the spa’s oceanfront setting.
Tucked into a breathtaking Adirondack woodland setting, Lake Placid’s first-ever resort spa experience takes the region’s wellness offerings to a new level. The Spa at Whiteface Lodge brings the natural beauty and bounty of its surroundings into its rustic timber design, which evokes the historic Adirondack Great Camps of the late 19th century, and in signature treatments that range from an Apple Cider Masque and Massage to a Modern Man menu that specifically targets male skin care and wellness needs. Spa-goers enjoy access to the lodge’s fitness center, group fitness classes, indoor/outdoor swimming pool, eucalyptus-infused steam room, cedar wood sauna, and hot tub. Combined, these features have earned The Spa at Whiteface Lodge a ranking among the Top 100 in North America by Condé Nast Traveler.
The Guerlain Spa in the Towers of the Waldorf Astoria New York is the destination for skin care and massage treatments in New York City, providing an unrivaled luxurious and personalized spa experience in the heart of midtown. The spa presents a French-inspired oasis, complete with a rose-adorned lounge area and sweeping views of Park Avenue. A rarity in the spa industry, each treatment suite is fitted with a private bathing lounge complete with a rain shower and luxurious vanity, signature Guerlain amenities, and personalized music selections so guests feel at home. Guests are provided with extra time after each treatment to relax and refresh to take advantage of the fully en-suite experience.
No one would ever say the most glamorous part about working in a spa is sanitation, but lack of it is the number one reason a client will leave the establishment. Properly sterilizing implements and having a clean work area is one of the critical components that separate licensed and unlicensed businesses, as well as successful from failing businesses.
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds of infections you may come across, in order to protect yourself and the client. Clients rely on our knowledge and professionalism and trust us with their health, so we must abide by the law by giving them the best treatment without taking shortcuts.
Spa Alexis at Biggest Loser Resort Niagara is 2,100 square feet with six treatment rooms. Three of the rooms are used solely for bodywork, including massage, facials, acupuncture, chiropractic, emotional release, and so on. Then we have a manicure/pedicure room and a hair room. Our relaxation room transforms into a detoxification room at night. We use the background of this peaceful room to help restore qi, which in Chinese health relates to the balance of the mental, emotional, and physical states.
“Grace” and “etiquette” may sound like old-fashioned words, but we need them today more than ever. Etiquette in the modern sense is not about selecting the proper fork for the salad at a formal banquet. It is about graciousness, including finding grace in difficult moments. Every service industry, especially spa and salon businesses, flourishes when we use our energies in a gracious way.
The U.S. Food and Drug Administration (FDA) divides skin care products into two distinct categories: pharmaceutical and cosmetic. The aesthetics world divides skin care further yet, into a few more – consumer and professional are just two of them.
First, let us look at how the FDA breaks this down. People often use the term “skin care” to refer to a wide variety of items that we commonly find in the health and beauty departments of drug and department stores. These products may fall into a number of different categories under the law.
Inspired by the mystical healing power of this nearly transparent stone, representing inner growth and strength and which has been used by healers for generations, the 13,000-square-foot Moonstone Spa features six treatment rooms (plus a Moonstone Suite), locker rooms with showers, steam rooms and whirlpools. Relaxation rooms offer guests a relaxing environment with hot tea, fruit infused water and other nutritious indulgences prior to or following a service.
The Spa at Whitefish Lake is located on the shores of Whitefish Lake in beautiful Whitefish, Mont. Nestled on the ground level of the Lodge at Whitefish Lake, the spa offers clients a luxuriously simple Montana experience with friendly hospitality and world-class professionalism.
Upon arrival at the spa, guests are taken to a lakefront relaxation lounge where homemade granola and tea await. Treatment rooms are quaintly themed with soothing colors and relaxing music. Many of the spa’s therapists are NCBTMB certified and all are professionals with their own unique style and passion for massage therapy.
It’s not easy being green; having to spend each day the color of the leaves... When I think it might be nicer being red or yellow or gold or something much more colorful like that. It’s not easy being green. Seems you blend in with so many other ordinary things. And people tend to pass you over because you’re not standing out like flashy sparkles in the water... or stars in the sky. But green’s the color of spring and green can be cool and friendly-like. And green can be big like a mountain or important like a river or tall like a tree. When green is all there is to be; it could make you wonder why, but why wonder... why wonder. I’m green and it’ll do fine. It’s beautiful and I think it’s what I want to be.1
Skin Care Institute of Tulsa is proud to be Oklahoma’s first medical spa. Established in 1999, Skin Care Institute balances a blend of science and aesthetics to provide the finest in treatments and products in a relaxing, modern spa setting. Dermatologist and Medical Director Dr. Jeff Alexander is constantly seeking the newest, safest and most effective methods available for skin rejuvenation, anti-aging, non-invasive body contouring, traditional spa services, wellness and more.
AVIE! Medspa and Laser Center in Leesburg, Va. was created by Kim Marinetto, R.N. and master aesthetician. The name AVIE! was selected for its meaning, to life, which reflects Marinetto’s philosophy of improving the quality of life for her clients by offering services that enhance one’s appearance as well as his/her self-confidence. At AVIE!, the objective is to work with clients to strike a balance between correction and prevention. The AVIE! team is dedicated to building long-term relationships with their clients and educating them so that they can become active participants in caring for their skin.
Red Mountain Resort in St. George, Utah has wellness in its DNA. Voted “#1 Destination Spa” by Travel & Leisure World’s Best Awards 2012 Reader’s Survey, Red Mountain is situated among the red rocks of Southern Utah. Accommodations include 82 rooms, 24 villa suites and a plethora of activities which include hiking, fitness programs and cooking classes featuring wholesome spa cuisine by executive chef Chad Leuthje. In 2009, Red Mountain dropped spa from its name to rebrand itself as a full service adventure resort with a goal of catering more to a male clientele. These days, Red Mountain Resort has something for everyone.
Aproperly equipped treatment room is essential to delivering professional aesthetic services. A facial table/chair, magnifying lamp and basic steamer are most likely on the top of your list for equipping your treatment room. Before you rush off to purchase everything you may want, take a moment to consider exactly what you need and what you can afford. Investing time in planning and research can save you money in the long run.
Ona Spa has long been recognized as one of the premiere medical and day spa destinations in Los Angeles, California, as well as a celebrity favorite. Known for its customized services and results-oriented treatments that combine rapid technology with centuries-old health and wellness traditions to relax the spirit, Ona Spa is the place to rejuvenate the body and reveal the client’s most radiant, healthy self. This spa offers a variety of facials that use not only its own product range, but other professional brands as well. With the soothing Balinese design, Ona is the perfect place to drift away during one of the many massages the spa offers. They also have an extensive wellness menu which includes acupuncture and ayurveda treatments.
Deer Lake Lodge and Spa, an exclusive destination health spa and wellness resort, promotes enhanced living through holistic cleansing and therapeutic approaches in a relaxing environment. Located on a 50-acre rustic-chic oasis, only 40 minutes from Houston, the green-construction health haven offers guests the opportunity to rejuvenate the body, mind and spirit through juice-fasting programs, colonics, yoga, and spiritual enrichment workshops in a tranquil setting surrounded by nature.
Soulstice Spa, based in beautiful Sonoma Wine Country in Northern California, offers expert massage therapy and waxing services at affordable prices. The spa features eco-friendly linens, natural and vegan lotions and body care, and a non-toxic nail polish collection, Soulstice Nail Colour. With over a dozen skilled practitioners, Soulstice Spa offers integrative massage, Swedish, deep tissue, hot stone, reflexology, prenatal, trigger point, shiatsu, Reiki and many other modalities. The goal of Soulstice Spa is to provide regular therapeutic massage and spa services for the community in a warm and welcoming setting.
Rescue Rittenhouse Spa is an award winning Philadelphia day spa founded by internationally acclaimed celebrity aesthetician Danuta Mieloch. Opened in 2005, the spa has filled a niche in Center City by offering results-oriented skin care performed by a staff of the best aestheticians in the area. In addition, Rescue offers exceptional nail care, massage therapy, and medical spa treatments in a modern, urban environment.
Rescue uses elite skin care lines such as Biologique Recherché, Valmont, and Environ affording the aestheticians the tools and techniques to achieve the best results possible for their clients.
Award-winning Sante Spa Victoria draws from the elements of nature to inspire, nurture and empower well-being. Their full array of spa treatments offers endless opportunities for relaxation, discovery, renewal and awakening. The guests experience nature’s escape through treatments that harness the therapeutic benefits of locally inspired rituals and ingredients. Sante Spa Victoria is committed to best practices. They have a Quality Assurance Designation from Leading Spas of Canada and have great respect and vision for leading industry standards. Sante Spa Victoria recently achieved Level 3 certification from Spa Quality and are one of only four spas internationally.
A spa is like a building: each and every element of its conception and design is a stone that is part of the foundation supporting the building (or the ambiance of the spa, if you will). If the aesthetic elements are important in the creation of the ambiance, structural elements are even more essential to it. Here are 10 of these most important "ambiance building stones."
As I write this article, one of my best friends – along with many other talented aesthetic candidates – is about sit for her New York State Board examinations for aesthetics. In an attempt to help her make a study plan for the countdown to the big day, I looked at her syllabus. "Health & Safety" was the first topic after orientation, followed by "Bacteriology." Do you see where I am going with this? Health and safety is the foundation of what any health and wellness professional's training and practice should be based on! From the front of the house in our retail areas to locker rooms, lounges and laundry areas, sanitation is the key to success.
Aestheticians and other spa professionals all learn about proper safety and sanitation practices in school, but once the state exam is over, much of what was learned is forgotten. Newly licensed spa professionals begin working at established spas with this knowledge fresh in mind, but often realize that not as much attention to detail is paid in reality.
Clients are not likely to question a well-reputed spa's sanitation practices. Though some spas pass a client's visual inspection, closer inspection might reveal several risks which could result in injury or illness to the aesthetician or the client, as well as fines and more serious disciplinary actions from both state and federal government agencies.
The award-winning Woodhouse Day Spa, founded in 2001 by Jeni Garrett, is an upscale chain of day spas with 30 locations across the United States. Each location prides itself on providing one-of-a-kind, exceptional service – from house-diffused aromatherapy oils to handwritten thank you notes. Woodhouse offers more than 40 different treatments that encompass skin and body care, hand and foot care, massage therapy, specialty treatments and more.
A busy aesthetics appointment schedule is a truly wonderful achievement. And, a newer but steadily growing practice is just as admirable, especially in a still stagnant economy. Though your sales are growing, your costs related to service work are increasing as well. You may not be comfortable enough to raise your prices during such a sensitive time and simply adding more appointment hours is not so appealing, either. Even if you are happy with your present business income you still do not want to throw away money you could keep. This may be an ideal time to examine your daily career practices to see if you are unnecessarily spending or giving away income.
Whether you intend to work for a spa or salon, or to begin a solo practice, the future successful aesthetician will need a good career plan and much dedication in order to grow a solid business. Beauty schools are still lacking in teaching the fundamentals of career development, and many prefer to avoid addressing the often unpleasant realities of establishing a new practice for fear of losing paying students. The ranks of newly licensed aestheticians are regularly thinned by the challenges and disappointment discovered in the first year or two of skin care practice, with small initial income and harder-than-expected work leading the list of reasons for dropping out.The good news is that aesthetics is not such a difficult career to prosper in if you know what to expect in the beginning and then follow through with some well-planned strategies. This column is dedicated to helping new (and some already-established) skin care professionals shorten the path from starting out to waiting list in a skin care practice.
A few weeks ago, I was reading a post in a spa group on LinkedIn by the owner of a well known architectural firm that specializes in the spa industry; in this posting, he stated that when designing the floor plan of a spa, the best ratio was 1,000 square foot surface for each treatment room. This does not mean that the room dimension should be 1,000 square feet, but that if you want to have a spa with six treatment rooms, your spa must be a 6,000 square foot spa! No wonder such spas do not make a profit!
It is no secret that winter's colder temperatures and dreary days can affect our moods. You have probably heard the term "the winter blahs" and maybe you are experiencing them right now. On the other hand, maybe what you are feeling is not actually connected to the weather at all. Maybe it is something that statistics say affects 77 percent of working Americans at one time or another – career burnout.
In the aesthetic business, burnout can make you feel lethargic, reduce your productivity, and make you want to throw in the towel on procedures you once enjoyed and looked forward to doing.
Okay, we all know the basic rules of sanitation. We know the difference between diplococci and spirochetes. We know that we are supposed to use spatulas. We know that we are supposed to use quaternary ammonia to sanitize reusable implements.
Aestheticians perform personal care services on live human skin. It is imperative that all therapists practice aseptic technique, and there really is no excuse or room for mistakes. So why and how do so many aestheticians make so many sanitation blunders on a fairly regular basis? Please read the following and see how many violations affect you or your place of business.
If ever there was a difficult decision for the aesthetician or spa owner to make, it is in choosing professional and retail products for treatments and home care. Just look in any spa or skin care trade publication (even this one!) and the number of available lines in just one issue alone is daunting – and confusing! So many things to consider: price, packaging, training, profit, ease of use… oh, and efficacy! Every offering seems to have its own distinct claim about quality, performance, and degree of penetration, purity, and so forth. Most, if not all, tout cutting-edge technology, proprietary ingredients, and results, results, results!
Does your spa pass the “white glove” test? With today’s emphasis on good hygiene and the battle against infection and diseases, society has become more conscious about cleanliness: We take a shower every day; we put on clean clothes; we clean our homes; we wash our cars, inside and out. So, why should spa-goers not expect to have a clean and sanitary environment in our spas, nail salons, hair salons, or facial studios? As the saying goes, “Cleanliness is next to Godliness.” As business owners of spas, salons, or studios we need to attract new clients and maintain the clients we have. We want our clients to feel safe, comfortable, nurtured, and clean.
Sterilization, aseptic techniques, good hygiene, and disinfection methods are essential for every health and personal care practice. Esthetics is no exception. You will learn techniques for disinfecting many salon implements, as well as the importance of aseptic techniques. You will learn to protect yourself and your clients from exposure to pathogenic organisms.
Germs are microorganisms that literally cover almost every surface, including the skin of the human body. Because this is true, it is important that we learn how to control microorganisms through proper sanitation and sterilization.
Skin health is a highly competitive industry. Long-term success, however, can come from low-cost investments in yourself that have high impact. Education is something that can never be taken from you and can make you more effective in your career. You can gain knowledge in formal channels offering degrees, certification, or recognition. Acquiring certification in various aspects of the industry will give your practice what it takes to stand out, increase income, and shore up client bases. There are a multitude of opportunities available to the aesthetician. It is important, though, that you find reputable yet economical choices for any means you choose for continuing your education.
It is always nice to believe that people don't "judge a book by its cover." Unfortunately, that does not happen in reality. People do judge other people and businesses by their physical appearance, and this is a fact that I do not see changing. Aesthetics may be a branch or anatomical science, but it is still a part of the beauty industry.
Your professional image is your portfolio. This is the package you present that will influence whether or not people in this industry (both professionals and clients) will take you seriously enough to see what you actually have to offer.
On the road to starting and running your small business, there are many potential roadblocks. Questions concerning budgets, marketing, hiring, and promoting abound. Particularly during difficult economic times, creating a new venture can be risky and tricky. Well-meaning friends and relatives may often offer you advice that can derail you from your goals. But don’t despair; help is here! As a business owner for over 20 years, I would love to share some tips and tricks with you regarding operating your small company.
I started my spa 20 years ago, at a time when spas were few and far between. Some years later, I expanded the business and added my own cosmeceutical product line.
The scope of sanitation requirements from the Cosmetology Commissions, Occupational Safety and Health Administration (OSHA), and the Center for Disease Control (CDC), include basic cleanliness, consumption of food, and protection from microorganisms. In the June issue we discussed the importance of maintaining your business facilities and equipment. This includes routine maintenance, such as, keeping the area in good order, hallways cleared, and furniture and appliances in good repair. Maintain daily, weekly, and monthly housekeeping schedules, and properly maintain procedure rooms to prevent cross-contamination of your product, clients, or yourself. Food and drinks cannot be sold, but you can offer them to your clientele.
Early in my career as a skin therapist, I had a colleague who was (and is) a wonderful aesthetician with a huge following. Let’s call her Madge. One day Madge was visited by a regular client for her routine age management treatment. Upon her arrival, the client told Madge that she had been to her dermatologist, and just had a biopsy on a lesion that she and Madge had been following for a year.
Truthfully, Madge had mentioned it to her on several occasions, and told her that she should have it checked out. The client had multiple problems with her skin (i.e. acne, pigment changes, photodamage) in which Madge was diligently supporting her with appropriate education, treatment, and products.
I love to travel... so much in fact that most of my extracurricular reading and television viewing somehow involves learning about other places around the world. I read about romances and restaurants in foreign lands. I watch shows that detail the sights, sounds, and foods of other locales. When I am having a less than perfect day at home, I often perk myself up by browsing various Internet sites that advertise long-term and vacation apartment rentals…or even sales…in exotic locations that I long to visit. And of course I check out all the related information on area spas!
There is hardly a day spa or salon/spa business today that doesn’t offer dozens of services, service packages and hundreds of products for retail. On top of that, most businesses have several staff charged at various rates for a range of services. In addition, a client coming in for a service package may see several different staff and require the use of more than one service location within your facility.
Just keeping track of all of this activity has become a full-time job for spa owners and managers. Even a small mistake in managing a client’s time can result in less revenue, frustrated clients and staff, and even in lost business.
Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market?
By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive professional skin care field. And as you put together machine-based solutions that achieve the results necessary to help boomers look younger and feel better, you’ll not only get a reputation as an “expert”, but also a nice piece of the corresponding dollar pie.
Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may think your facilities are clean, but what you cannot see is what needs to be combated. Basic biology and chemistry has taught us that the elements of our world consist of molecules, cells, bacteria, and viruses that cannot be seen.
Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities?
Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about doing a facial cleanse, tone, and moisturize. Who will be our first client? Will they rebook? Will they tip us? But, our license offers us so many other opportunities that the possibilities are truly staggering.
For many of us, it was a complete surprise to learn upon graduation from aesthetics school that we were not adequately trained to compete in the rapidly-changing world of aesthetics. We discovered that we were entering our new careers without the competitive edge. To make matters worse, we found that the field of aesthetics was under increasing attack by the medical profession… and for good reason. Under-trained aestheticians are making mistakes and people are having bad experiences, sometimes even resulting in injuries. In the age of “Extreme Makeover,” feeling good about ourselves has become a lot more complicated.